Prianthara, I.B. Teddy
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The Value of Experience: Exploring How Retail Innovations Shape Economic Decision-Making Through Consumer Satisfaction Mahendra, I Made Krishna; Prianthara, I.B. Teddy
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7057

Abstract

The business world is experiencing rapid development, encouraging business actors to adapt to the ever-changing market dynamics. This study aims to analyze the influence of service innovation, product completeness, and store atmosphere on consumer purchasing decisions, with consumer satisfaction as a mediating variable. The research was conducted at Coco Mart Jimbaran with 120 customers as respondents, using Structural Equation Modeling (SEM) for data analysis. The results indicate that service innovation, product completeness, and store atmosphere positively and significantly affect consumer satisfaction. Furthermore, consumer satisfaction has a positive impact on purchasing decisions. However, consumer satisfaction does not significantly mediate the effect of service innovation, product completeness, and store atmosphere on purchasing decisions. This study contributes to the theoretical understanding of the relationship between retail attributes, consumer satisfaction, and purchasing decisions. It also provides practical insights for retail managers to enhance service innovation, improve product offerings, and create an inviting store atmosphere to drive consumer purchasing behavior. Additionally, the findings offer guidance for policymakers in creating regulations that foster retail sector development, such as incentives for service technology innovation and better inventory management practices. With increasing competition in Bali's retail industry, particularly in Badung Regency, these insights provide strategic recommendations for business actors to maintain competitiveness by focusing on customer satisfaction as the key to attracting and retaining loyal customers.
The Influence of Career Development, Work Environment, Work Life Balance terhadap Intention Turnover pada Generasi Milenial dengan Kepuasan Kerja sebagai Variabel Mediasi Laksmi, Yogiswari Ananda; Prianthara, I.B. Teddy
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25429

Abstract

The aim of this research is to determine the influence of career development, work environment, work life balance on intention turnover in the millennial generation with job satisfaction as a mediating variable. This research was conducted in Badung district. The population of this study is the entire millennial generation in Badung Regency with an age range of 27-42 years, totaling 154 millennial generation people who have worked in Badung Regency. The technique used in taking samples for this research is nonprobability sampling. The number of samples determined was 110 people. The data analysis technique used is Partial Least Square Analysis. The results of the analysis show that career development, work environment, and work life balance have a positive and significant effect on job satisfaction. Meanwhile, the results of the subsequent analysis show that career development, work environment, and work life balance are negative and significant on turnover intention. Furthermore, job satisfaction is able to partially mediate the influence of career development, work environment and work life balance on turnover intention