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p-Index From 2020 - 2025
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All Journal Journal of Language and Literature Jurnal Ilmiah Lingua Idea
Sofian, Ela Sofiarti
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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HIPPIES’ SOCIAL THREATS AND SOLUTIONS POTRAYED IN THE FILM BAD TIMES AT EL ROYALE Sofian, Ela Sofiarti; Putu Setiarini, Ni Luh
Journal of Language and Literature Vol 8, No 2 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2020.v8i2.3819

Abstract

As an art, literature and film offer ways of seeing and feeling new things without having to experience them ourselves. They can also function in society as a means of both criticizing and affirming cultural values, as well as describing historical events throughout the years. Thus, this study aims to explore representations of social threats posed by the hippies toward American society in the late 1960s as depicted in the film ‘Bad Times at the El Royale’. Besides, this study also aims to investigate the solutions performed by the rest of the American population in overcoming the threats as demonstrated in the film. The data of this study are the utterances and scenes reflecting the social threats and solutions portrayed in this film. The method of this study was qualitative methods. Results show that the social threats posed by the hippies are determined through the contrast between the American values and the hippie values as depicted in the film, while the solutions are interpreted based on what actually happened according to history.
Image of Ideal Housewife in Yoga Arizona's HappyFresh #BikinMertuaHappy Advertisement Saptaningsih, Nur; Sofian, Ela Sofiarti; Sumarlam, Sumarlam
Jurnal Lingua Idea Vol 14 No 1 (2023): June 2023
Publisher : Faculty of Humanities, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jli.2023.14.1.8599

Abstract

Advertisement has the potential to exploit female figures elaborated with particular signs or language that allude to gender bias in society to achieve commercial goals. One of the representations of women in advertisements shows the social position of women as subordinated figures in the domestic areas. This strategy is also applied in Yoga Arizona’s Happyfresh #BikinMertuaHappy advertisement posted on his Instagram account on July 25, 2020. This study examined the image of the ideal housewife as depicted in that advertisement. The research data include the visual and textual elements sourced from the video and caption in the advertisement. The depiction of the ideal housewife was analyzed using the Critical Discourse Analysis approach by Sara Mills (2003), examining the subject-object and writer-audience positions. This study has identified that the housewife plays double roles as the subject and the object in the advertisement, and the writer positions the audience as those who share common characteristics with the main character. This study has revealed that the ideal housewife depicted is the one that is capable, attentive, and reliable in taking care of the family to meet the mother-in-law’s standards. The positioning of women in the advertisement supports the gender imbalance in a domestic context.
Co-Authors Putu Setiarini, Ni Luh Saptaningsih, Nur Sumarlam Sumarlam, Sumarlam