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All Journal Journal of Business and Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi
Sofyan, Mahardhika Dwi Ananta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Factor Influencing The Utilization of Pay Later Payment Option on Traveloka Sofyan, Mahardhika Dwi Ananta; Aprianingsih, Atik
Journal of Business and Management Vol 9, No 2 (2020)
Publisher : Journal of Business and Management

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Abstract

Abstract. This study examined factors that influencing intention to use of Pay Later feature on Traveloka in Indonesia. The Theory of Planned Behavior was adopted as a theoretical foundation of the study. A total of 400 valid and reliable responses collected using questionnaires were used for data analysis. The data were analyzed using Multi Linear Regression (MLR) approach and measured by Path analysis. The findings depict that attitude, subjective norm, and perceived behavioral control have significant influence on continuance behavioral intention. The study provides a number of useful implications for scholars and practitioners which could be used to enhance and provide sustainable Pay Later services to users.Keywords: Customer Intention, Path Analysis, Pay Later, Theory Planned Behavior (TPB)
Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Aprianingsih, Atik; Sofyan, Mahardhika Dwi Ananta; Debby, Teresia; Fachira, Ira; Toha, Mohamad
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
Co-Authors Atik Aprianingsih Debby, Teresia Ira Fachira Mohamad Toha