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All Journal Interaksi Online Journal of Accounting and Finance Management (JAFM)
Farasila, Iraisa
Unknown Affiliation
Economics, Econometrics & Finance Library & Information Science Social Sciences

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Hubungan Terpaan Iklan Pada Akun Instagram @sociolla dan Terpaan Online Customer Review Pada Sociolla Connect dengan Keputusan Pembelian Produk Kecantikan di Sociolla Farasila, Iraisa; Pradekso, Tandiyo
Interaksi Online Vol 8, No 4: Oktober 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to find out the relationship between each variable, instagram ads (X1), and online customer review (X2) with beauty product purchasing decisions in Sociolla (Y). In this study use quantitative research methods. Sampling technique using non probability sampling with a total of 55 respondents. The analysis used to test the hypothesis is Kendall's Tau B test. The results showed that there is a positive relationship between instagram ads and the decision to purchase beauty products in Sociolla so that the theory used, namely Strong Advertising Theory, can be applied to this study. In addition, the results of the study also showed there is a positive relationship between online customer review and beauty product purchasing decisions in Sociolla so that the theory used, namely Cognitive Response Theory, can be applied to this study.
Proposing a Balance Competency and Cultural Fit Recruitment Strategy in Startup Company (Case: Beta) Farasila, Iraisa; Putra Pratama, Andika
Journal of Accounting and Finance Management Vol. 5 No. 6 (2025): Journal of Accounting and Finance Management (January - February 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i6.1265

Abstract

This study aims to develop a recruitment strategy that balances the assessment of competencies and cultural fit at BETA, an ed-tech startup in Indonesia. The research focuses on recruitment challenges, including lengthy hiring processes and high probationary failure rates due to mismatches in competencies and cultural alignment. A qualitative approach was employed, involving in-depth interviews with six key informants from BETA’s Talent Acquisition team and division leaders. Data analysis was conducted using the Interactive Model Analysis, which includes data collection, condensation, display, and conclusion drawing. The findings reveal that key competencies required include a strong work ethic, a lifelong learning mindset, and innovation, while cultural values prioritized collaboration, commitment to learning, and optimism. The proposed recruitment strategy involves detailed job specifications, competency-based interview guidelines, cultural fit assessments, structured probationary workflows, and clear Key Performance Indicators (KPIs) for objective evaluation. Implementing these strategies is expected to enhance recruitment efficiency, reduce probationary failures, and build a team that is both competent and culturally aligned.
Co-Authors Andika Putra Pratama Tandiyo Pradekso