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The Influence of Indonesian Interest Rates, Inflation, Debt to Asset Ratio and Return on Asset against the Property and Real Estate Sector Stock Prices on the Indonesia Stock Exchange in 2014-2018 Yeni Ariesa; Agung Sahbana; Prabowo Chuanda; Cindy Angela Kirana; Ervia Florencia Livinda; Wira Wijaya
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1370

Abstract

The aim of this study is to see the effect of Indonesia's interest rates, inflation, DAR and ROA on stock prices. This type of research is quantitative research, uses a deductive approach and is descriptive in nature. The population of the property and real estate sector has 52 companies, within 5 years, so the data totaled 155.          The results of this study show that simultaneously SBI, inflation, DAR and ROA have a significant effect on stock prices. Partially, only ROA has a positive / significant effect on the stock price. Other variables, namely SBI, inflation and DAR do not affect the stock price. The amount of stock price variation that can be explained by the independent variable used is 18.3%, the remaining 81.7% is influenced by other variables.
The Effect of Current Ratio (CR), Firm Size (FS), Return on Equity (ROE), and Earning Per Share (EPS) on the Stock Prices of Manufacturing Companies listed in Indonesia Stock Exchange in the 2014-2018 Period Yeni Ariesa; Tommy Tommy; Jane Utami; Intan Maharidha; Nanda Ciptara Siahaan; Nelson Boas Nainggolan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1286

Abstract

This study aims to determine the effect of Current Ratio on stock prices, the effect of Firm Size on stock prices, the effect of Return On Equity on Stock Prices, the effect of Earning Per Share on Stock Prices, and the influence of Current Ratio, Firm Size, Return On Equity, and Earning Per Share simultaneously on stock prices in the 5 year period, 2014-2018. This study uses a quantitative approach with a descriptive statistical analysis type. The population in this study amounted to 150 companies. This study uses financial statement data with time series for the last 5 years published from www.idx.co.id. In this study, the sample selection used purposive sampling technique. The sample of this study contained 49 companies in the last 5 years with a total sample quantity of 245 manufacturing companies. The results of this study indicate that partially Current Ratio and Return On Equity have no and insignificant effect on stock prices of manufacturing companies. Partially Firm Size and Earning Per Share have a positive and significant effect on stock prices of manufacturing companies. Meanwhile, the independent variable Current Ratio, Firm Size, Return On Equity, and Earning Per Share simultaneously have a significant effect on the variable stock price of manufacturing companies.
The Effect of Operating Costs, Trade Payables & Sales on Net Income in the Food & Beverage Company Sector Listed on the Indonesian Stock Exchange for the Period 2015-2018 Yeni Ariesa; Della Della; Panny Fransiska; Sonia Falensia
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 4 (2020): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i4.1279

Abstract

This research was conducted to test and analyze the relationship between operating costs, accounts payable and sales to net income in the Food & Beverage sector listed on the Indonesia Stock Exchange for the 2015-2018 period. This type of research is quantitative research with a deductive approach and descriptive research characteristics. The total population of 18 companies with purposive sampling technique obtained a sample of 12 companies. The data analysis technique used multiple linear regression. The test results show that operating costs, accounts payable and sales have an effect on net income. The partial test results are operating costs and sales have a positive effect on net income and trade payables have a negative effect on net income. Based on the test of the coefficient of determination, it can be seen that the influence of the variables used in explaining the dependent variable is 83.6%, the rest is influenced by other variables of 16.4%.
The Role of Brand Ambassador, Event Marketing and Digital Marketing on Purchase Decisions User Shopee William Kok; Yeni Ariesa; Kelvin Kelvin; Vincent Pratama; Steven Kosasih; Vedas Fernand Alianza
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2263

Abstract

Study this aim to test and analyze the influence of the role of brand ambassadors, event marketing and digital marketing on the purchasing decisions of shopee users. The type of research isafdquantitative by number of samples research that is 100 consumers. The conclusion from the results of this study is the results of the Latent Variable 1 hypothesis test, namely the brand ambassador has a path coefficient value of 0.525 and a p-value of 0.000 <0.05 so that the hypothesis is accepted or fragmented by positive and significant dominance. The results of the Latent Variable 2 hypothesis test that event marketing has a path coefficient value of 0.280 and a p-value of 0.003 <0.05 so that it partially has a positive effect. The results of the Latent Variable 3 hypothesis test, namely digital marketing has a path coefficient value of 0.141 with a p-value of 0.157> 0.05 and a t-statistic of 1.418 so that fragmentation does not have a positive effect on purchasing decisions.