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All Journal Journal of Strategic and Global Studies Journal of National Paradigm - Based Resilience Strategy
Ruchiandrean, Riffal
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Islam, Millennials, and Educated Voters to Anies-Sandi Victory of 2nd Round DKI Jakarta Governor Election In 2017 Ruchiandrean, Riffal; Samputra, Palupi Lindiasari
Journal of Strategic and Global Studies Vol. 3, No. 2
Publisher : UI Scholars Hub

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Abstract

The aim of this article is to recognize the factors of voters that have impact to Anies-Sandi victory of 2nd round DKI Jakarta governor election in 2017. The factors that being tested are Islam voters, Millennials voters with the range of age around 21 to 40 and educated voters which voters with minimum education are senior high school in 2017. This research is quantitative research with secondary data using multiple linear regression analysis to get the empirical result. The result of this research shows that Islam, Millennials and Educated voters are simultaneously significantly impact to Anies-Sandi victory. While Islam and Millennials voters are partially significantly impact to Anies-Sandi victory but the educated voters is not significantly impact because they are considered able to think critically. Political of identity as a political marketing strategy can be used to any kind of election with the Islam, millennials, voters’ consideration but has a relatively low level of education.
The strategy of identity politics in the 2019 Indonesian presidential election in the era of the fourth industrial revolution Ruchiandrean, Riffal
Journal of National Paradigm-Based Resilience Strategy Vol. 2 No. 02: (August) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/napbres.v2i02.2025.2239

Abstract

Background: Identity politics plays a crucial role in shaping electoral strategies, particularly among millennials who are highly active on social media. This study explores three approaches to identity politics—Primordialism (personal characteristics and political background), Constructivism (self-image and credibility), and Instrumentalism (campaign management)—to assess their influence on the chances of victory in the 2019 Indonesian presidential election. Methods: The research applied a quantitative design using questionnaires as the main instrument. Data were collected from 300 millennial respondents who were active social media users and voted in the 2019 election. Logistic regression and factor analysis were employed to analyze the effects of the three approaches on electoral success. Findings: The results reveal that self-image, credibility, and campaign management have a significant positive effect on winning chances, while political background shows a significant negative effect. Personal characteristics did not significantly influence victory. The combination of constructivist and instrumentalist strategies proved most effective, yielding a winning opportunity value of 0.92. Conversely, primordialist strategies based on ethnicity, religion, or political background reduced electoral prospects. Conclusion: Constructivist and instrumentalist approaches are the most effective identity politics strategies to appeal to millennials and social media voters. Meanwhile, reliance on primordialist factors weakens electoral chances. Effective campaign management combined with a strong candidate image and credibility provides the best formula for electoral success. Novelty/Originality of this article: This study highlights the unique electoral behavior of millennials in the digital era, showing that image construction, credibility, and campaign management outweigh traditional primordial factors. It contributes to understanding how identity politics evolves in the context of social media-driven elections in Indonesia.
Co-Authors Aldri Frinaldi Samputra, Palupi Lindiasari