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All Journal Jurnal Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah MDP Student Conference
Febrianti, Mutiara
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA AKUNTANSI DI STIE HAJI AGUS SALIM BUKITTINGGI UNTUK MENJADI AUDITOR Asyrafil, Sri Asyrafil; Indriani, Jennisa Dwina; Febrianti, Mutiara
Jurnal Ekonomi Vol 24, No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi H. Agus Salim Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47896/je.v24i1.335

Abstract

This study aims to analyze the factors that influence accounting students in career selection as auditors both in private and government agencies. The factors that influence career selection are measured using variables of financial rewards, professional training, social values, personality and work environment towards career selection as a government auditor or auditor in a private agency of accounting students.Samples were using purposive sampling. This study uses multivariate linear regression analysis with SPSS version 17.               The results of the analysis show the variables of financial rewards, professional training, social values, personality and work environment have a significant effect on career selection as a government auditor or auditor in a private institution for accounting students.Keywords : auditor profession; career selection; financial rewards; personality; professional training; social values; work environment Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi mahasiswa akuntansi dalam pemilihan karir sebagai auditor baik pada instansi swasta maupun pemerintah. Faktor-faktor yang mempengaruhi pemilihan karir tersebut diukur menggunakan variabel penghargaan finansial, pelatihan profesional, nilai-nilai sosial, personalitas dan lingkungan kerja terhadap pemilihan karir sebagai auditor pemerintah atau auditor pada instansi swasta pada mahasiswa akuntansi. Sampel penelitian menggunakan purposive sampling. Penelitian ini menggunakan multivariate analisis regresi linear dengan SPSS versi 17. Hasil analisis menunjukkan variabel penghargaan finansial, pelatihan profesional, nilai-nilai sosial, personalitas dan lingkungan kerja berpengaruh signifikan terhadap pemilihan karir sebagai auditor pemerintah atau auditor pada instansi swasta pada mahasiswa akuntansi.Kata kunci : lingkungan kerja; nilai-nilai sosial; pelatihan profesional; pemilihan karir; penghargaan finansial; personalitas; profesi auditor
Pengaruh Audit Tenure Dan Ukuran Perusahaan Terhadap Kualitas Audit Perusahaan Sektor Consumer Non-Cyclicals Febrianti, Mutiara; Keristin, Usnia Wati
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.6985

Abstract

This study aims to determine (1) the effect of audit tenure on audit quality, (2) the effect of company size on audit quality in noncyclical consumer sector companies listed on the Indonesia Stock Exchange in 2019-2022. The theory used in this research is Agency Theory. The approach used in this research is a quantitative approach. The population of this study is the consumer non cyclicals sector companies listed on the Indonesia Stock Exchange in 2019-2022. The sampling technique was purposive sampling technique. The sample used was 36 companies from 112 companies in the Consumer Goods Industry sector listed on the Indonesia Stock Exchange, so that the research data analyzed amounted to 144 data. The data analysis technique used is descriptive statistical analysis. Based on the results of the research, it shows that the Audit Tenure variable have no effect on Audit Quality. While, company size influences audit quality.
Penerapan Media Sosial Sebagai Strategi Pemasaran UMKM Telur Asin Pak Dapin di Kabupaten Karawang Febrianti, Mutiara; Savitri, Citra; Faddila, Syifa Pramudita
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 3 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i3.5321

Abstract

The expansion of IT has altered the marketing landscape in recent years. In today's era of cutthroat corporate rivalry, a company's marketing plan is a potent tool. Businesses might collapse if they don't have a solid plan in place. The purpose of this study is to examine how UMKMPak Dapin's salted eggs have been marketed on social media in an effort to boost sales. Interviews with company leaders and analyses of relevant documents are the backbone of qualitative research methods. According to the findings, Pak Dapin's salted egg UMKM has effectively implemented a number of marketing strategies, such as developing salted egg products with the advantage of salted eggs into two flavor variants (original salted eggs and grilled salted eggs), setting prices based on market segments, using social media as promotion, and establishing cooperation with local and out-of-town partners for distribution. Products may keep their quality via structured manufacturing methods. By developing and implementing plans for each component of the UMKM marketing mix, the salted egg company Pak Dapin used social media to boost sales. This study has important repercussions for other UMKM looking to get a competitive edge and maintain development in their businesses by using social media marketing.
Co-Authors Asyrafil, Sri Asyrafil Indriani, Jennisa Dwina Keristin, Usnia Wati Savitri, Citra Syifa Pramudita Faddila