Rut Damayanti, Cacik
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The Deployment of K-Pop in Asian Market through the Implementation of Cross-Country Business Contracts by the Korean Entertainment Company Saraswati, Alifia; Abdillah, Yusri; Rut Damayanti, Cacik
JURNAL ILMU SOSIAL Volume 22, Issue 1, Year 2023
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.22.1.2023.44-67

Abstract

Recently, the emergence of a popular commodification in the form of South Korean music, known as K-Pop, has the potential to attract youthful generations in a number of Asian nations. The massive deployment of K-Pop has become public attention on how music with uncommon language could reach many people outside South Korea. One of the entertainment companies considered responsible for the phenomenon is SM Entertainment. This company is considered one of the largest in South Korea. Thanks to its business strategy capable of deploying commodification called K-Pop could enter many Asian countries, with the local company from the target market. This research aims to analyze the business contracts between SM Entertainment and the affiliation companies to create business collaboration in the form of entry mode toward different Asian countries and to evaluate SM Entertainment's success in deploying their K-Pop's commodification in Asia. This research applied the theory of Cultural Technology, Entry Mode and Cross-Country Business Contracts with a qualitative descriptive method. The results showed that implementing cross-country business contracts is doing a number in K-Pop’s expansion across Asia by modifying the business contracts suitable for the SM Entertainment and the target market to enter the Asian Market. This research also shows  that K-Pop's expansion in the Asian Market is a successful movement since K-Pop’s commodification reached and influenced many people to consume it, especially from SM Entertainment. Nonetheless, SM Entertainment is expected in entertainment if they are eager to make this K-Pop's commodification accepted generally and not just as one- time phenomenon. 
The Influence of Corporate Governance, Capital Structure, Company Growth on Dividend Policy and Firm Value in Consumer Goods Industry Karimah, Raudhatul; Rahayu, Sri Mangesti; Rut Damayanti, Cacik
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.3

Abstract

This research aims to determine the influence of corporate Governance, capitalstructure, and company growth on dividend policy and company value. The data issecondary data from the financial reports of consumer goods sector companies listed onthe Indonesia Stock Exchange in 2015-2020. The sample for this research consisted of14 companies. This explanatory research uses a quantitative approach and implementsthe Partial Least Square (PLS) approach. This research finds that corporateGovernance, capital structure, and company growth have insignificant effect ondividend policy, while they have a significant impact on company value. Dividend policyhas a negative effect on company value.
Exchange Rate, Inflation, Interest Rate and Economic Growth: How They Interact in ASEAN suciany, Amanda Dwi; Rut Damayanti, Cacik; Darmawan, Ari
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 2 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.02.8

Abstract

This research investigates the interplay between exchange rates, inflation, and interest rates, collectively influencing economic growth in the ASEAN Region. The study constructs a comprehensive analytical framework based on economic theories like purchasing power parity, monetary theories of inflation, and the International Fisher Effect theory of interest. It aims to discern the individual and interactive effects of exchange rate movements, inflation, and interest rate fluctuations on overall economic output. Through empirical analysis covering 2007 to 2022 in Southeast Asia, using a saturated sample, the study employs statistical models and time-series analysis. Classical assumption tests, descriptive statistics, and path analysis unravel the nuanced influence of these macroeconomic factors on GDP variations. Findings indicate that exchange rates have a positive yet statistically insignificant impact on inflation while significantly and positively influencing interest rates. Inflation, in turn, significantly affects interest rates. Exchange rates negatively impact gross domestic product, supporting the idea that a competitive real exchange rate fosters growth in developing regions. Additionally, inflation and interest rates negatively impact economic growth in the ASEAN Region, confirming the research hypotheses. This study provides significant insights into the intricate interactions shaping economic dynamics in Southeast Asia.