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All Journal JURNAL ILMU SOSIAL PROFIT : Jurnal Administrasi Bisnis
Alifia Saraswati, Alifia
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Economics, Econometrics & Finance Social Sciences

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The Deployment of K-Pop in Asian Market through the Implementation of Cross-Country Business Contracts by the Korean Entertainment Company Saraswati, Alifia; Abdillah, Yusri; Rut Damayanti, Cacik
JURNAL ILMU SOSIAL Vol 22, No 1 (2023)
Publisher : Faculty of Social and Political Sciences, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jis.22.1.2023.44-67

Abstract

Recently, the emergence of a popular commodification in the form of South Korean music, known as K-Pop, has the potential to attract youthful generations in a number of Asian nations. The massive deployment of K-Pop has become public attention on how music with uncommon language could reach many people outside South Korea. One of the entertainment companies considered responsible for the phenomenon is SM Entertainment. This company is considered one of the largest in South Korea. Thanks to its business strategy capable of deploying commodification called K-Pop could enter many Asian countries, with the local company from the target market. This research aims to analyze the business contracts between SM Entertainment and the affiliation companies to create business collaboration in the form of entry mode toward different Asian countries and to evaluate SM Entertainment's success in deploying their K-Pop's commodification in Asia. This research applied the theory of Cultural Technology, Entry Mode and Cross-Country Business Contracts with a qualitative descriptive method. The results showed that implementing cross-country business contracts is doing a number in K-Pop’s expansion across Asia by modifying the business contracts suitable for the SM Entertainment and the target market to enter the Asian Market. This research also shows  that K-Pop's expansion in the Asian Market is a successful movement since K-Pop’s commodification reached and influenced many people to consume it, especially from SM Entertainment. Nonetheless, SM Entertainment is expected in entertainment if they are eager to make this K-Pop's commodification accepted generally and not just as one- time phenomenon. 
How Cultural Goods Called K-Pop is Accepted in Asian Market – An International Joint Venture Approach Saraswati, Alifia; Abdillah, Yusri; Damayanti, Cacik Rut
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 1 (2023): Profit: Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.7

Abstract

Nowadays, the cultural goods called K-Pop has spread around the world. Exportation of cultural goods is happening because of globalization that blurred the barrier of any state. The entry mode of the cultural goods exportation is considered easier than other exported goods since mostly people see that the usage of social media will result in making the cultural goods as something’s to be consumed with no meaningful modification. However, to give an absolute position in the target market, the focal company should have any information and knowledge about the local market. This knowledge and information are only be fulfilled by the local market company. This leads to the creation of the joint venture between the focal company and the local company. This research is explaining how the creation of joint venture between them is needed for the cultural goods exportation by using qualitative approach with case study method of SM Entertainment. This research is indicating that the entry mode toward target market in joint venture forms could also helping the exportation of cultural goods.
Co-Authors Damayanti, Cacik Rut Rut Damayanti, Cacik Yusri Abdillah