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All Journal Jurnal Edukasi dan Penelitian Informatika (JEPIN) ARSHI Veterinary Letters Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science The Easta Journal Law and Human Rights Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies West Science Interdisciplinary Studies The Eastasouth Journal of Social Science and Humanities
Susilo, Anton
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

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Bibliometric Trends in Social Media and Destination Marketing: Shaping Perceptions in the Tourism Industry Judijanto, Loso; Suharto, Bambang; Susilo, Anton
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1515

Abstract

This study delves into the transformative role of social media in tourism marketing, examining how these digital platforms influence traveler engagement and destination branding. Drawing from a comprehensive bibliometric analysis, the research synthesizes findings from seminal studies to explore the utilization of social media by tourism organizations and the resultant impact on traveler behavior and decision-making processes. The analysis highlights the strategic use of social media for enhancing destination attractiveness, the integration of big data to optimize marketing strategies, and the pivotal role of user-generated content in shaping destination images. The study identifies key trends, including the shift towards more personalized, interactive marketing approaches and the increasing reliance on technological innovations to drive marketing efficiency and effectiveness. These findings provide actionable insights for tourism marketers aiming to leverage social media's full potential within the dynamic digital landscape.
Pemetaan Topik Penelitian Value Proposition Canvas dalam Konteks Kewirausahaan Digital Judijanto, Loso; Susilo, Anton
Sanskara Ekonomi dan Kewirausahaan Vol. 4 No. 01 (2025): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v4i01.650

Abstract

Dalam kerangka kewirausahaan digital, studi ini menggunakan teknik bibliometrik untuk memetakan lanskap penelitian Value Proposition Canvas (VPC). Bibliometrix dan VOSviewer digunakan untuk menganalisis data yang diperoleh dari basis data Scopus dan Dimensions (2010–2025) guna mengidentifikasi pola penelitian, kelompok topik terkait, dan kolaborasi antarpenulis. Istilah kunci seperti “value proposition,” “business model,” dan “business model canvas” muncul paling sering dan mendominasi hasil, menunjukkan bahwa inovasi model bisnis merupakan kerangka teoritis dominan dalam penelitian kewirausahaan digital. Tren menuju inovasi yang berorientasi pada manusia dan ramah lingkungan terlihat dalam konsep-konsep baru seperti ekonomi sirkular, internet of things, design thinking, dan lean canvas. Meskipun jaringan kolaborasi penelitian masih relatif kecil, studi ini menyoroti beberapa kemungkinan untuk mengembangkan kolaborasi internasional dan interdisipliner. Secara keseluruhan, studi ini memperkaya pengetahuan teoretis dan praktis dengan menetapkan Value Proposition Canvas sebagai alat esensial untuk menciptakan model perusahaan yang cerdas secara digital dan berkelanjutan.
Bibliometric Trends in Social Media and Destination Marketing: Shaping Perceptions in the Tourism Industry Judijanto, Loso; Suharto, Bambang; Susilo, Anton
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1515

Abstract

This study delves into the transformative role of social media in tourism marketing, examining how these digital platforms influence traveler engagement and destination branding. Drawing from a comprehensive bibliometric analysis, the research synthesizes findings from seminal studies to explore the utilization of social media by tourism organizations and the resultant impact on traveler behavior and decision-making processes. The analysis highlights the strategic use of social media for enhancing destination attractiveness, the integration of big data to optimize marketing strategies, and the pivotal role of user-generated content in shaping destination images. The study identifies key trends, including the shift towards more personalized, interactive marketing approaches and the increasing reliance on technological innovations to drive marketing efficiency and effectiveness. These findings provide actionable insights for tourism marketers aiming to leverage social media's full potential within the dynamic digital landscape.
The Impact of Social Media Influence and Online Shopping Habits on Consumer Behavior and Social Identity in the Digital Economy in Indonesia Frans Sudirjo; Soesanto, Dasa Rahardjo; Susilo, Anton
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 01 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i01.344

Abstract

This study examines the impact of social media influence and online shopping habits on consumer behavior and social identity in the context of Indonesia’s digital economy. Using a quantitative approach, data were collected from 280 respondents through a Likert-scale questionnaire, and Structural Equation Modeling with Partial Least Squares (SEM-PLS) was employed to analyze the relationships. The results reveal that both social media influence and online shopping habits significantly affect consumer behavior and social identity. Additionally, consumer behavior and social identity were found to contribute strongly to the growth of the digital economy. The findings highlight the pivotal role of digital platforms in shaping consumer actions and identities, driving Indonesia’s digital economy. The study provides practical insights for businesses to leverage social media and e-commerce in influencing consumer behavior and for policymakers to foster a supportive digital infrastructure.
Analisis Bibliometrik tentang Pengelolaan Risiko dalam Perbankan Syariah Judijanto, Loso; Susilo, Anton; Winanto, Ahmad
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1864

Abstract

Studi ini menggali jaringan kolaborasi internasional dalam keuangan syariah melalui analisis bibliometrik, menggunakan data dari publikasi akademik yang terkait dengan perbankan dan keuangan Islam. Melalui visualisasi dengan VOSviewer, penelitian ini mengidentifikasi pusat-pusat utama dan kolaborasi antar negara yang menggambarkan pertumbuhan dan penyebaran keuangan syariah. Hasilnya menunjukkan bahwa negara-negara seperti Malaysia, Saudi Arabia, dan UAE adalah pemain kunci, sementara adopsi oleh negara-negara non-Muslim menunjukkan penerimaan global yang luas. Kolaborasi yang teridentifikasi menggarisbawahi pertukaran pengetahuan dan inovasi yang penting, menawarkan wawasan bagi pembuat kebijakan dan praktisi untuk mengembangkan strategi yang lebih efektif dalam mendukung keuangan syariah.
Co-Authors Ahmad Rizani, Ahmad Antonius Rachmat Chrismanto Apriyanto, Apriyanto Bambang Suharto Dasa Rahardjo Soesanto Devina, Yovita Frans Sudirjo Hemagiri, Theo Ismawati, Resma Judijanto, Loso Muhammad fauzan Muhtadi, Muhamad Ammar Triyantoro, Andri Winanto, Ahmad Yuan Lukito