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Rinto Dwiatmojo
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Positioning Daya Tarik Wisata Terhadap Keputusan Wisatawan Untuk Berkunjung Di Objek Wisata Kebun Raya Unmul Samarinda Rinto Dwiatmojo; Isransyah Nur
EDUTOURISM Journal Of Tourism Research Vol. 1 No. 2 (2019): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v1i2.119

Abstract

This study aims to determine whether the positioning variable has a partial and simultaneous influence on tourists' decision to visit the Samarinda Unmul Botanical Garden? Which is the most dominant influence on the decision of tourists visiting the Botanical Gardens Unmul Samarinda? This study uses a Multiple Regression analysis to analyze research results. Ha accepted that there is an influence between the experimental concept on tourists' decision to visit. Thi's evidenced by the value of tcount> t table (3.049> 1.661), the significance is less than 0.05 (0.003).
Pengaruh Online Travel Agent terhadap Pemesanan Kamar di Hyatt Regency Yogyakarta Citra Tartilla Nurdita Putri; Eman Sukmana; I Wayan Lanang Nala; Rinto Dwiatmojo
EDUTOURISM Journal Of Tourism Research Vol. 1 No. 2 (2019): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v1i2.143

Abstract

The development of increasingly sophisticated and rapid technology has made people's lifestyles to change, one of the most striking things is the tendency to do activities in cyberspace, such as purchasing tickets online. Online hotel ticket purchases can be made through the E-Commerce site on the hotel's official website or through third party websites. E-Commerce is known as an Online Travel Agent, with the existence of an Online Travel Agent, prospective guests have a very diverse choice of hotels according to their wants and needs. Prospective guests can directly book hotel rooms and change their bookings easily. The aim of the author is to examine changes in guest behavior, especially guests who previously directly booked a room directly to the hotel, switch to using an Online Travel Agent and find out what promotional strategies hotels should do to increase the number of room bookings through Online Travel Agents. Promotion strategy analysis using SWOT analysis such as SWOT Matrix, IFAS, EFAS, Cartesian Diagram, Internal and External Matrix. The results of the analysis of internal factors and external factors show that the Hyatt Regency Yogyakarta hotel has a strong market competitive position in competition with other five star hotels. This shows that the hotel must continue to make efforts to improve product quality, facilities and services as well as maximize product sales.
STRATEGI PROMOSI KEBUN RAYA UNMUL SAMARINDA TERHADAP TINGKAT KUNJUNGAN WISATAWAN Rinto Dwiatmojo; Said Keliwar; I Wayan Sudarmayasa; Anton Nurcahyo; Isransyah Nur
EDUTOURISM Journal Of Tourism Research Vol. 1 No. 01 (2019): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v1i01.151

Abstract

Kebun Raya Unmul Samarinda sebagai salah satu destinasi tujuan wisata yang berada di Samarinda, Kalimatan Timur memfungsikan sebagai tempat memelihara, membina vegetasi dan memperbanyak keanekaragaman flora jenis-jenis eksotik, tempat penelitian, tempat pendidikan lingkungan hidup dan berperanan sebagai areal rekreasi alam (Ekowisata). Sebagai salah satu destinasi unggulan di Samarinda KRUS berusaha agar tetap diminati oleh para pengunjung, namu hal ini tidaklah mudah jika pemasaran yang dilakukan secara optimal terutama bagaimana mengkomunikasikannya kepada pengunjung. Penelitian ini betujuan untuk mengetahui strategi promosi yang tepat dalam rangka meningkatkan kunjungan wisatawan Kebun Raya Unmul Samarinda. Hasil penelitian merekomendasikan kepada pihak pengelola untuk tidak saja menggunakan promosi dari mulut ke mulut namun di bantu dengan menggunakan bauran promosi lainnya yang terdiri dari Advertising, Personal Selling, Publicity, dan Sales Promotion sebagai strategi promosi Kebun Raya Unmul samarinda
Studi Korelasi Pengembangan Destinasi Wisata Alam Kebun Raya Samarinda Dengan Konservasi Lingkungan Rini Koen Iswandari; Rinto Dwiatmojo; Eman Sukmana; Sabalius Uhai
EDUTOURISM Journal Of Tourism Research Vol. 1 No. 01 (2019): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v1i01.152

Abstract

Research Objectives to find out how the relationship between the development of tourist destinations and environmental conservation in Samarinda Botanical Garden, the results of the study show that there is a very positive relationship and strong relationship between developments in terms of infrastructure, infrastructure carried out with environmental conservation for the progress tourism and for the preservation of the environment around the Samarinda Botanical Garden Nature Tourism destination, which shows a positive and strong number between the independent variables (X), namely development with the dependent variable (Y) environmental conservation. Then the relationship between development and environmental conservation is smaller which shows there is significance.
Co-Authors Anton Nurcahyo Citra Tartilla Nurdita Putri Eman Sukmana I Wayan Lanang Nala I Wayan Sudarmayasa Isransyah Nur Rini Koen Iswandari Sabalius Uhai Said Keliwar