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Potensi Pengembangan Wisata Berbasis Masyarakat Di Desa Banyuanyar, Boyolali Hafni Khairunnisa; Trias Shofi Nur’aini
EDUTOURISM Journal Of Tourism Research Vol. 2 No. 01 (2020): TOURISM DESTINATION AND COMMUNITY DEVELOPMENT
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v2i01.129

Abstract

This study aims to find out how potentially Banyuanyar Village to developed into tourism village. Tourism village is form of implementation community based tourism. A purpose from community based tourism is to encouraged local community so they can be more prosperous. A village can be developed as well to be tourism village if fullfill several criteria tourism development. They are “potential product or potential attraction in destination”, “local community”, “potential of local human resources”, “availability of facilities and infrastructure”, and “ability to create a tourism market”. Based from thos criteria, Banyuanyar village has enough potential to be developed as a tourism village. A strong aspect are found on the tourist attraction. Currently Banyuanyar Village has been visited by tourists but is still limited to the coffee segment. The weakness that still needs to be improved is the ability to create markets. Banyuanyar village is currently still having difficulties in making tour packages, and to determine the right market segment and the right marketing strategy.
Pendampingan UMKM Desa Kedongdong Kidul di Era Digital Sulistyo Hadi; Hafni Khairunnisa; Afif, Fuadi; Abdul Holis
Jurnal Abdimas Pariwisata Vol. 6 No. 1 (2025): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/jap.v6i1.755

Abstract

Assistance for MSMEs in Kedongdong Kidul Village in the Digital Era This community service activity aims to improve the understanding and skills of micro, small, and medium enterprises (MSMEs) in Kedongdong Kidul Village in utilizing digital technology, particularly in marketing and business management. The program was conducted through seminars and training sessions focusing on the use of social media and e-commerce platforms as digital marketing tools. Additionally, intensive mentoring was provided to assist MSMEs in implementing the digital technologies learned. The results indicated a significant improvement in participants' understanding of digital marketing, although challenges such as limited infrastructure and low digital literacy remain obstacles. To address these issues, further programs focused on enhancing digital literacy and improving technological infrastructure are recommended. This activity has made a significant contribution to supporting the development of digital-based MSMEs in rural areas, especially in the era of globalization and digital transformation..