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All Journal JURNAL SOSIAL HUMANIORA (JSH) Proceeding SENDI_U Jurnal Abadimas Adi Buana JURNAL MAKRO MANAJEMEN JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JURNAL EKSBIS Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Nugroho, Novianto Eko
School of Economic Indonesia Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUHKUALITAS PELAYANAN AKADEMIK TERHADAP KEPUASAN MAHASISWA SEKOLAH TINGGI ILMU EKONOMI INDONESIA (STIESIA) SURABAYA Nugroho, Novianto Eko; Cahyono, Krido Eko; Suryawirawan, Okto Aditya
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.615 KB)

Abstract

Kualitas Pelayanan adalah bentuk pelayanan yang diberikan oleh perguruan tinggi sebagai pengelola jasa pendidikan dimana mahasiswa sebagai (stakeholder) memiliki hak untuk mendapatkan pelayanan terbaik dan memuaskan untuk menunjang pendidikannya. Metode penelitian ini menggunakan metode kuantitatif dengan tipepenelitian eksplanatif. Subjek penelitian ini adalah mahasiswa program studi S1 dan D3 Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabayayang berjumlah 98 orang mahasiswa aktif. Hasil menggunakan analisis regresi linier berganda menunjukkan bahwa ada pengaruh yang signifikan antara variabel secara bersamaan Bukti Fisik (X1), Keandalan (X2), Daya Tanggap (X3), Jaminan (X4), Empati (X5) pada Kepuasan Mahasiswa diketahui tingkat signifikansi 0,000dan koefisien determinasi 0,814 (81,4%). Sementara sebagian melalui uji t diketahui bahwa pengaruh kualitas pelayanan akademik terhadap kepuasan mahasiswahanya variabel daya tanggap (X3) menunjukkan nilai 3.635 dengan signifikan 0,000 dan variabel empati (X5) menunjukkan nilai 4.876 dengan signifikan 0,000 yang menunjukkan pengaruh yang signifikan secara parsial terhadap kepuasan mahasiswa (Y1).Salah satu wujud ketidakpuasan mahasiswa terletak pada pelayanan akademik yang diberikan oleh pegawai administrasi / tenaga kependidikan, hal ini dapat dilihat dari hasil jawaban - jawaban kuesioner responden untuk pertanyaan variabel daya bukti fisik, keandalan dan jaminan.
PENGARUHKUALITAS PELAYANAN AKADEMIK TERHADAP KEPUASAN MAHASISWA SEKOLAH TINGGI ILMU EKONOMI INDONESIA (STIESIA) SURABAYA Nugroho, Novianto Eko; Cahyono, Krido Eko; Suryawirawan, Okto Aditya
Proceeding SENDI_U 2018: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.615 KB)

Abstract

Kualitas Pelayanan adalah bentuk pelayanan yang diberikan oleh perguruan tinggi sebagai pengelola jasa pendidikan dimana mahasiswa sebagai (stakeholder) memiliki hak untuk mendapatkan pelayanan terbaik dan memuaskan untuk menunjang pendidikannya. Metode penelitian ini menggunakan metode kuantitatif dengan tipepenelitian eksplanatif. Subjek penelitian ini adalah mahasiswa program studi S1 dan D3 Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabayayang berjumlah 98 orang mahasiswa aktif. Hasil menggunakan analisis regresi linier berganda menunjukkan bahwa ada pengaruh yang signifikan antara variabel secara bersamaan Bukti Fisik (X1), Keandalan (X2), Daya Tanggap (X3), Jaminan (X4), Empati (X5) pada Kepuasan Mahasiswa diketahui tingkat signifikansi 0,000dan koefisien determinasi 0,814 (81,4%). Sementara sebagian melalui uji t diketahui bahwa pengaruh kualitas pelayanan akademik terhadap kepuasan mahasiswahanya variabel daya tanggap (X3) menunjukkan nilai 3.635 dengan signifikan 0,000 dan variabel empati (X5) menunjukkan nilai 4.876 dengan signifikan 0,000 yang menunjukkan pengaruh yang signifikan secara parsial terhadap kepuasan mahasiswa (Y1).Salah satu wujud ketidakpuasan mahasiswa terletak pada pelayanan akademik yang diberikan oleh pegawai administrasi / tenaga kependidikan, hal ini dapat dilihat dari hasil jawaban - jawaban kuesioner responden untuk pertanyaan variabel daya bukti fisik, keandalan dan jaminan.
Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya Nugroho, Novianto Eko; Cahyono, Krido Eko; Suryawirawan, Okto Aditya
Jurnal Abadimas Adi Buana Vol 5 No 01 (2021): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v5.i01.a3561

Abstract

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.
PENGARUH CITRA MEREK, PERSEPSI KUALITAS, FITUR PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN PADA SMARTPHONE SAMSUNG GALAXY A10S (THE INFLUENCE OF BRAND IMAGE, QUALITY PERCEPTION, PRODUCT FEATURES ON PURCHASE DECISIONS THROUGH CONSUMER Novianto Eko Nugroho
JURNAL EKBIS Vol 22, No 2 (2021): Jurnal Ekbis Volume 22 No. 2
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3853.042 KB) | DOI: 10.30736/je.v22i2.844

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek, persepsi kualitas, fitur produk  secara langsung terhadap kepercayaan konsumen dan untuk  mengetahui  pengaruh  citra merek, persepsi kualitas, fitur produk  secara tidak langsung terhadap keputusan pembelian melalui kepercayaan konsumen. Metode penelitian ini menggunakan metode kuantitatif dengan tipe penelitian eksplanatif. Subjek penelitian ini adalah mahasiswa S1 Manajemen Angkatan 2016 STIESIA Surabaya yang berjumlah 80 orang mahasiswa aktif. Untuk menguji pengaruh variabel intervening digunakan metode analisis jalur (path analysis). Analisis jalurmerupakan pengembangan langsung bentuk regresi berganda dengan tujuan untuk memberikan estimasi tingkat kepentingan (magnitude) dan signifikansi (significance) hubungan sebab akibat hipotetikal dalam seperangkat variabel. Hasilpenelitian  menunjukkan  bahwa yang adanya berpengaruh positif dan signifikan secara simultan antara variabel citra merek, persepsi kualitas, fitur produk  secara langsung terhadap kepercayaan konsumen, sedangkan variabel citra merek, persepsi kualitas, fitur produk melalui kepercayaan konsumen berpengaruh secara tidak langsung terhadap keputusan pembelian.
Pencitraan, Promosi, Dan Kualitas Pelayanan Terhadap Minat Kuliah Di Program Diploma III STIESIA Surabaya Novianto Eko Nugroho; Krido Eko Cahyono
Jurnal MEBIS (Manajemen dan Bisnis) Vol 2 No 2 (2017): December 2017
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v2i2.11

Abstract

Minat merupakan hasil pemikiran seseorang setelah melihat pada kualitas pelayanan, dan memiliki keinginan untuk mencoba memenuhi suatu kebutuhan, dalam hal ini konsumen akan cenderung memilih, menimbang dan menilai apakah suatu kualitas pelayanan yang dianggap baik oleh konsumen, sehingga ketika produk atau layanan benar-benar mampu memenuhi harapan pelanggan, maka konsumen akan mengambil suatu keputusan. Metode penelitian yang digunakan adalah penelitian kuantitatif bahwa peneliti melakukan survei terhadap calon mahasiswa dengan memberikan kuesioner, pengolahan data, dan menafsirkannya. Penelitian dilakukan dengan memberikan beberapa pertanyaan yang dianggap mewakili tiga variabel yang mempengaruhi minat promosi, pencitraan, dan kualitas pelayanan. Dengan sampel sebanyak 106 calon mahasiswa. Teknik pengumpulan data yang digunakan adalah kuesioner, wawancara, dan dokumentasi. Analisis untuk mengetahui pengaruh variabel bebas dan variabel terikat dengan menggunakan analisis regresi linier. Dari hasil analisis dapat diketahui bahwa promosi, pencitraan, dan kualitas pelayanan berpengaruh secara signifikan terhadap minat calon mahasiswa.
Peningkatan Loyalitas Mahasiswa Yang Dipengaruhi Oleh Kualitas Pelayanan Akademik dan Kepuasan Mahasiswa (Studi Kasus Pada Mahasiswa S1 Dan D3 STIESIA Surabaya) Novianto Eko Nugroho
JURNAL SOSIAL HUMANIORA (JSH) Vol 13, No 1 (2020)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v13i1.6366

Abstract

Higher Education is the highest level of education in the education service business in Indonesia which produces bachelor or diploma graduates to meet the competitive needs of the workforce. This study aims to analyze the increase in student loyalty which is influenced by the quality of academic services and satisfaction of S1 and D3 STIESIA Surabaya students. This study uses a quantitative approach to determine the correlation of student loyalty which is influenced by the role of academic service quality and student satisfaction. This research method uses path analysis. The results showed an increase in student loyalty which was influenced by the role of academic service quality due to high student satisfaction
PENGARUH DISIPLIN KERJA DAN PEMBERIAN KOMPENSASI TERHADAP KINERJA KARYAWAN BAGIAN PENJUALAN DI PT. SURYA TIMUR SAKTI JATIM Novianto Eko Nugroho
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.216 KB) | DOI: 10.53712/jmm.v5i1.805

Abstract

Employee performance is a form of performance in terms of quality and quantity achieved by an employee in carrying out their duties in accordance with the responsibilities given to him. Improving employee performance is desirable both from the employer and workers for self-development and promotion of the position. The purpose of this study is to determine the effect of work discipline and compensation for employee performance in sales. This research method uses quantitative methods with the type of explanatory research. The subjects of this study were all sales employees of PT. Surya Timur Sakti East Java in Surabaya, amounting to 107 active employees. To test the effect between variables used multiple linear regression analysis method. The results showed that the presence of a positive and significant effect simultaneously between variables of work discipline and compensation for employee performance, while partially the variables of work discipline and compensation had a positive and significant effect on employee performance.
Academic Service Quality Of Student Loyalty With Student Satisfaction As Intervening Variables In PTS X Novianto Eko Nugroho
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 21 No 4 (2019)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2019.21.4.2318

Abstract

The quality of academic services is to refer to academic services provided by education institutions / institutions to students as stakeholders. The quality of best academic services is based on the performance of variety groups of educators, education staff and more over janitors. The purpose of this study was to determine the effect of service quality directly influence student satisfaction and to find out the effect of service quality indirectly affected student loyalty through student satisfaction. This research method uses quantitative methods with explanatory research types. The subjects of this study were S1 "X" S1 and D3 study program students in Surabaya, which in total 98 active students. To test the effect of intervening variables, the path analysis method is used. Path analysis is a direct development of multiple regression forms with the aim of estimating the magnitude and significance (significance) of hypothetical causal relationships in a set of variables. The results showed that the existence of a positive and significant effect simultaneously between service quality variables on student loyalties, while service quality variables through student satisfaction indirectly affect student loyalty.
Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya Novianto Eko Nugroho; Krido Eko Cahyono; Okto Aditya Suryawirawan
Jurnal Abadimas Adi Buana Vol 5 No 01 (2021): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v5.i01.a3561

Abstract

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.
PELATIHAN PEMASARAN ONLINE MELALUI E-COMMERCE GO-FOOD BAGI UMKM KAMPUNG TEMPE TENGGILIS KAUMAN SURABAYA Okto Aditya Suryawirawan; Pontjo Bambang Mahargiono; Krido Eko Cahyono; Novianto Eko Nugroho
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.264 KB) | DOI: 10.24034/kreanova.v1i2.5036

Abstract

E-commerce in Indonesia has a very large potential to further develop small and medium enterprise (SME) especially in Surabaya. One of tempeh artisan group known as Tenggilis Kauman Tempeh Village, has a large potential as a partner, to further increase their sales and profit, through the implementation of e-commerce marketing. The aim of this community dedicated service through marketing and e-commerce via Go-Food training, is to raise Tenggilis Kauman Tempeh Village’s awareness, on online marketing practices. Aside from STIESIA’s lecturers as the main perpetrator of this community dedicated service activities, it also involved another party that has an important role on e-commerce, Go-Jek. The result of this activities were 1) partner’s increased understanding on basic principal of marketing and the importance of conducting marketing practice through online means, and how they would increase their marketing coverage and sales profit, 2) partner’s increased awareness on various information and features of e-commerce platform Go-Jek such as Go-Food and Go-Pay, also their awareness on comprehensive information on how they could register their product through Go-Food app, while being intensively accompanied by partners from Go-Jek.
Co-Authors Krido Eko cahyono Okto Aditya Suryawirawan Okto Aditya Suryawirawan Pontjo Bambang Mahargiono Suryawirawan, Okto Aditya Suryawirawan, Okto Aditya