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Norian, Joma H.
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Computer Science & IT

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Data-Driven E-commerce Techniques and Challenges in the Era of the Fourth Industrial Revolution Norian, Joma H.; Jama, Abdelazez M.; Eltaieb, Mohammed H.; Adam, Ali A.
Scientific Journal of Informatics Vol 7, No 2 (2020): November 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v7i2.25760

Abstract

The E-commerce industry has a significant role in the national and international economy. E-commerce is vital in the implementation of the fourth industrial revolution, where information and communication technologies are tools in creating digital channels of trade. Understanding e-commerce is essential for it is development. The objective of this paper is to explore the popular techniques and data sources of e-commerce in addition to the current challenges that face e-commerce in the last five years. We used a literature review as a method for this research.  According to the literature, sales records are the most popular data source used in the research community for e-commerce analytics, then followed by big data and social media. Besides, detecting and predicting customer behavior is the most used technique in e-commerce research followed by personalized recommendations. Also, we reported the main three challenges that face researchers in the field of e-commerce currently: First, e-commerce Security and privacy is a major concern for consumers and industries. Second, understanding the collected data from e-commerce systems and how to create business value from it efficiently. Third, providing personalized offers with the most appropriate items, still a difficult task.
Data-Driven E-commerce Techniques and Challenges in the Era of the Fourth Industrial Revolution Norian, Joma H.; Jama, Abdelazez M.; Eltaieb, Mohammed H.; Adam, Ali A.
Scientific Journal of Informatics Vol 7, No 2 (2020): November 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v7i2.25760

Abstract

The E-commerce industry has a significant role in the national and international economy. E-commerce is vital in the implementation of the fourth industrial revolution, where information and communication technologies are tools in creating digital channels of trade. Understanding e-commerce is essential for it is development. The objective of this paper is to explore the popular techniques and data sources of e-commerce in addition to the current challenges that face e-commerce in the last five years. We used a literature review as a method for this research.  According to the literature, sales records are the most popular data source used in the research community for e-commerce analytics, then followed by big data and social media. Besides, detecting and predicting customer behavior is the most used technique in e-commerce research followed by personalized recommendations. Also, we reported the main three challenges that face researchers in the field of e-commerce currently: First, e-commerce Security and privacy is a major concern for consumers and industries. Second, understanding the collected data from e-commerce systems and how to create business value from it efficiently. Third, providing personalized offers with the most appropriate items, still a difficult task.
Co-Authors Adam, Ali A. Eltaieb, Mohammed H. Jama, Abdelazez M.