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All Journal Communicology: Jurnal Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Ekayanthi, Daesy
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Transmisi Pesan Dalam Digitalisasi – Analisis Penggunaan Media Sosial Oleh Dokter Tifa Yanuar, Fit; Ekayanthi, Daesy; Marta, Rustono Farady
Communicology: Jurnal Ilmu Komunikasi Vol 10 No 2 (2022): Communicology: Jurnal Ilmu Komunikasi, Volume 10 No 2 Desember 2022
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.030.08

Abstract

Doctor Tifa is of a social media activist with such high credibility to the point her posts were used by other mass media as a source of information. There was a shocking post regarding Jokowi’s “fake certificates” on October 2022. These posts were the last time Doctor Tifa received her most news exposure and was seen on social media. The research is aimed to identify how Doctor Tifa constructs the “fake certificate” message to the audience and creates a digital phenomenon. The qualitative study uses the Message Transmission Theory by Shannon and Weaver and uses a text analysis of Doctor Tifa’s latest posts on social media. The research data displayed that Doctor Tifa purposefully attempted to defame President Jokowi by constructing “fake certificates” messages on social media. Digital messages are capable of being distributed quickly and widely, which gives birth to a new phenomenon in the digital world. Keywords: Social Media; Message Transmission Theory; Content Analysis; Defamation ABSTRAK Dokter Tifa memiliki salah satu akun media sosial dengan kredibilitas tinggi sehingga banyak media massa menggunakan unggahannya sebagai sumber informasi. Salah satu unggahan Dokter Tifa tentang “ijazah palsu” Jokowi mengguncangkan media massa pada bulan Oktober 2022. Kumpulan unggahan tersebut menjadi kali terakhir Dokter Tifa mendapatkan perhatian media terbanyak dan juga kali terakhir beliau terlihat dalam media sosial. Penelitian ini ditujukan untuk menginterpretasi konstruksi pesan “sertifikat palsu” oleh Dokter Tifa di media sosial. Penelitian kualitatif ini menggunakan Teori Transmisi Pesan oleh Shannon dan Weaver dengan analisis wacana sebagai metode penelitian untuk mengkaji unggahan Dokter Tifa dalam media sosial. Hasil penelitian menunjukkan bahwa Dokter Tifa dengan sengaja berusaha untuk merusak citra Presiden Jokowi dengan merancang pesan “ijazah palsu” dalam media sosial. Pesan digital dapat terdistribusi secara luas dalam waktu yang singkat, sehingga unggahan tersebut mampu melahirkan sebuah fenomena dalam dunia maya.
Resilience Communication of Micro-Enterprise Actors in the Service Sector Affected by COVID-19 in Depok, West Java Ekayanthi, Daesy; Lubis, Djuara P.; Sumardjo, Sumardjo; Sarwoprasodjo, Sarwititi
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 1 (2025): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.9044

Abstract

Micro businesses are essential to national economic development by generating jobs, increasing income, and reducing poverty. The Covid-19 pandemic had a severe impact, especially on micro businesses in the service sector, with restrictions causing reduced consumer demand and business closures, including in Depok, West Java. Effective communication was critical for their resilience, enabling quick response, accurate information, marketing adaptation, customer engagement, network strengthening, collaboration, and innovation. This research aims to analyze the communication practices of micro business actors in the service sector affected by the Covid-19 pandemic in Depok, West Java. Using a qualitative approach with an interpretive paradigm, the study employed interviews and observations, applying communication theories from Betts and Buzzanell in an economic context. Findings reveal the importance of effective communication processes for micro business resilience during crises. Key sources of information and discussion for these businesses during the pandemic included micro business communities, family and friends or colleagues, and social media.
Co-Authors Djuara P Lubis Rustono - Sumardjo Yanuar, Fit