Claim Missing Document
Check
Articles

Found 4 Documents
Search

Branding Tempat dan Produksi Ruang (Studi Kasus: Kawasan Cibadak, Kota Bandung) Medina Savira; Fikri Zul Fahmi
TATALOKA Vol 22, No 4 (2020): Volume 22 No. 4, November 2020
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/tataloka.22.4.605-622

Abstract

Local governments frequently use place branding strategies to enhance regional competitiveness. One example is the Municipality of Bandung that attempted to brand Cibadak Area as Bandung’s Chinatown. The process of communication of the brand is the most important process in the effort to place branding. It is expected that the process can construct a brand image that is in accordance with the expectation of the government. It is argued that the process of communication the brand can be explained by the production of space, as the spatial production that occurs is able to construct a brand image that is accepted by society. This study aims to determine the space production process that has implications for brand image in Cibadak Area. This study uses qualitative method analysis. Based on this research, it is identified that there is a difference between the citizens perspective and the plan which is imagined by the government. This matter shows that there is a difference between brand image received by the community and brand identity desired by the government.
Pengalaman Mahasiswa Baru Bersuku Minangkabau dalam Pengambilan Keputusan Pemilihan Jurusan Fikri, Zul Fahmi; Adri, Zakwan
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 7 No 1 (2024): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v7i1.2024

Abstract

Idealnya calon mahasiswa memiliki kemampuan dalam pengambilan keputusan agar mendapatkan hasil terbaik dan meminimalisir resiko seperti ketidaksesuaian jurusan hingga dikeluarkan dari perguruan tinggi akibat dari tidak mampu mengikuti dengan baik proses perkuliahan. Penelitian ini menggunakan metode kualitatif dengan pendekatan indigenous psychology dengan 201 responden. Penelitian ini menemukan bahwa motivasi mahasiswa baru bersuku Minangkabau untuk melanjutkan pendidikan ke perguruan tinggi 1) motivasi eksternal, 2) motivasi internal. Kendala yang ditemui mahasiswa baru bersuku Minangkabau 1) Kemampuan diri, 2) Kebimbangan diri, 3) Mental, 4) Dukungan sosial. Usaha yang dilakukan mahasiswa baru bersuku Minangkabau untuk menghadapi kendala yang ditemui yaitu 1) Mencari informasi yang dibutuhkan, 2) Mencari alternatif pendanaan, 3) Regulasi emosi. Cara mahasiswa baru bersuku Minangkabau dalam menentukan jurusan di perguruan tinggi 1) Kemampuan diri, 2) Mencari informasi yang dibutuhkan, 3) Orientasi karir. Cara mahasiswa baru bersuku Minangkabau dalam menentukan perguruan tinggi 1) Citra perguruan tinggi, 2) Mencari informasi yang dibutuhkan, 3) Kemampuan diri. Hal yang dilakukan mahasiswa baru bersuku Minangkabau jika tidak lulus di jurusan yang di inginkan adalah 1) Mencoba alternatif lain, 2) Regulasi emosi. Pihak yang berperan dalam proses pemilihan jurusan pada mahasiswa baru 1) Pihak eksternal, 2) Pihak Internal. Bentuk peran yang mempengaruhi keputusan mahasiswa baru 1) Memberikan bantuan.
Social Innovation Approach in Integrated Farming: Advancing Rural Well-Being in Karawang Regency, West Java, Indonesia Arifa, Sheila Hauna; Fahmi, Fikri Zul
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 11 No. 2: July-December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v11i2.461

Abstract

Integrated farming systems represent innovative solutions designed to improve farmers’ well-being by increasing income and improving livelihoods in rural communities. By integrating social innovation strategies, this approach helps to promote economic welfare and address challenges such as poverty and limited access to resources. This study delves into the impact of integrated farming, a form of social innovation, on the well-being of rural communities in the Global South. The study centers on Mas Ihsan Bersaudara Farm in Karawang, Indonesia, serving as a compelling case study. An in-depth exploration was conducted within the farm community by including all employees as participants, thereby facilitating comprehensive insights. While integrated farming exhibited characteristics associated with social innovation and enhanced productivity, this study’s findings revealed that its influence on well-being lacked statistical significance. Structural equation modeling (SEM) shed light on the intricate relationships between variables. The findings uncovered that production behavior and management exerted a more substantial impact on productivity than factors directly tied to social innovation. Specifically, productivity accounted for 13.5% of overall well-being, emphasizing that heightened productivity alone did not unilaterally elevate farmers’ well-being. This study has underscored the need for a holistic approach, one transcending mere productivity gains. Key elements included market accessibility, equitable pricing mechanisms, educational interventions, and robust social support systems. By addressing the multifaceted aspects of community life through a combination of direct field surveys that captured farmers’ firsthand perspectives and advanced statistical analysis using SEM, this study contributes to sustainable rural development.
A combined fuzzy AHP with fuzzy TOPSIS to locate industrial supporting bonded logistics centers Syafrianita Syafrianita; Heru Purboyo Hidayat Putro; Gatot Yudoko; Fikri Zul Fahmi
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 21, No 4: August 2023
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v21i4.23973

Abstract

Raw material availability is critical for the sustainability of industrial activity. A bonded logistics centre is required as a multipurpose warehouse for the storage of raw commodities, particularly those imported from other countries. The operationalization of bonded logistics centers in terms of supplying raw materials effectively and efficiently is largely location dependent. Proper facility placement is critical for resolving the storage issue and boosting the efficiency of the transportation system. The purpose of this article is to suggest a technique for locating a bonded logistics centre. In an unpredictable context, decision making requires a range of criteria generated from knowledge and stakeholder experience. As a result, this work proposes the combination of the fuzzy analytic hierarchy process (FAHP) with the fuzzy technique for ordering preferences by similarity to ideal solution (FTOPSIS). By disclosing linguistic characteristics, fuzzy numbers contribute to the resolution of ambiguity and imprecision. Obtaining the weighted value of the criteria and sub-criteria using fuzzy AHP. Using fuzzy TOPSIS, determining alternate preferences based on weighting factors. Its use lies in being able to distinguish between criteria that provide advantages and those that generate expenses. The findings indicate that the selected option is the one that is most closely related to the positive ideal.