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All Journal Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan
L. Cyrilla ENSD
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Veterinary

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Persepsi dan Perilaku Konsumen Bisnis terhadap Daging Sapi Beku, Studi Kasus: DKI Jakarta, Indonesia A. Apriantini; I. I. Arief; L. Cyrilla ENSD; S. Riyanto; R. Adiyoga
Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan Vol. 9 No. 1 (2021): Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan
Publisher : Department of Animal Production and Technology, Faculty of Animal Science, IPB University in associated with Animal Scientist's Society of Indonesia (HILPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jipthp.9.1.20-29

Abstract

The perception and purchase behavior to frozen beef from 90 Business consumers in Jakarta,Indonesia were evaluated. Respondents were interviewed face-to-face by a structured questionnaire.The questionnaire was divided into three parts, first part about characteristic of respondents, secondpart about purchasing behavior, and the last part about respondents’ perceptions toward frozen beef.Moreover, the relationship between perceptions and consumer characteristics of frozen beef wasanalyzed. Business consumers in the DKI Jakarta had a good perception of frozen beef. The aspectof product quality had the lowest score and price aspect had the highest score. Business scale had asignificant relationship with consumer perceptions (P<0.05). This result showed that the larger of thebusiness scale cause the better perception of business consumers towards frozen beef. The amount ofbeef consumption per month had a significant relationship (P<0.05) and in line with the level of businessconsumers’ perceptions of frozen beef. This result showed a significant relationship between the levelof consumer perception and the amount of beef consumption per month. the high beef consumptioncause the better the consumer’s perception of frozen beef. The increasing consumption indicates that therespondents had a good perception.
Preferences of Young Consumers in Bogor City in Consuming Honey during the Covid 19 Pandemic N. H. Rachmani; A. Apriantini; L. Cyrilla ENSD
Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan Vol. 11 No. 1 (2023): Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan
Publisher : Department of Animal Production and Technology, Faculty of Animal Science, IPB University in associated with Animal Scientist's Society of Indonesia (HILPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jipthp.11.1.13-18

Abstract

During the COVID-19 pandemic, people’s habits in consuming highly nutritious food increased, especially to increase the body’s immunity. Consuming honey is one of the way because it has high content and boosts immunity. Research on consumer preferences in consuming honey was carried outto determine the level of consumer preference. Respondents of as many as 108 people were selected with an age range of 20 to 30 years and domiciled in Bogor City, and the sample was selected purposively. Respondents chose to consume honey with a brand and packaging they are interested in that is plastic bottles, because of the ease of distribution and storage. This type of honey consumes as much as 34.8% of forest honey. Respondents were 29.6% more likely to consume honey once a month. Consumers choose honey packaged using plastic bottles, 51.9%. Honey consumption is most often done by consuming honey alone without adding any food. Consumer decision-making is influenced by factors on the level of consumer preference for a product, so it is necessary to conduct research to determine consumer preferences.
Young Consumers Behavior in Consuming Honey During the Covid-19 Pandemi: Case Study in Jakarta S. Elsadibah; A. Apriantini; L. Cyrilla ENSD
Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan Vol. 11 No. 2 (2023): Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan
Publisher : Department of Animal Production and Technology, Faculty of Animal Science, IPB University in associated with Animal Scientist's Society of Indonesia (HILPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jipthp.11.2.101-112

Abstract

Honey is a natural liquid produced by honey bees from plant flower essences or other parts of plants that contain various nutrients and bioactive compounds that can increase the body’s immunity during the COVID-19 pandemic. This research was conducted with the aim of analyzing the behavior of Jakarta young consumers in consuming honey during the COVID- 19 pandemic. The method used in this study was a survey using a questionnaire. About 204 young consumers between 20-30 years old in Jakarta who had consumed honey were interviewed and filled out a questionnaire. The selection of respondents was determined using a probability sample with a disproportionately stratified random sampling technique. Honey consumer respondents agreed to consume honey because honey can increase body immunity and increase stamina during the COVID-19 pandemic. The relationship between knowledge and situational factors with the decision to consume honey was tested using the Rank Spearman correlation test. Knowledge level and situational factors have a significant relationship with the decision to consume honey. This study showed that the higher the level of knowledge and situations that support consumers, such as the COVID-19 pandemic situation, the higher the level of honey consumption.
Co-Authors A. Apriantini I. I. Arief N. H. Rachmani R. Adiyoga S. Elsadibah S. Riyanto