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All Journal STRATEGIC Business Innovation and Entrepreneurship Journal
Fauziah, wulan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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THE EFFECT OF PRODUCT QUALITY TOWARDS INTEREST IN BUYING “ROTI KEMBUNG” hamdani, Nizar Alam; Fauziah, wulan
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 20, No 1 (2020): Strategic
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v20i1.26270

Abstract

The influence of Globalization and Modernization in the industry today has led to the rise of increasingly fierce and competitive business competition in the domestic and national markets. Quality products in culinary SMEs within the company are essential because, with no quality products, they will not be able to compete. This study tries to measure the level of interest in buying food "Roti Kembung" influenced by product quality. This research uses quantitative. The data collection method uses the survey method. The target population is puffed bread consumers who have consumed "Roti Kembung" products, with the sample for this study being 32 respondents. Respondent characteristics that determine this researcher are people who have already consumed "Roti Kembung". Based on the research results on the quality of bread products, positive convex toward repurchase interest has a significant total effect. Improving the quality of this product will enhance product quality. Therefore, it is necessary to strengthen   product quality supported by selecting the right ingredients and making product differentiation.
Analysis Of The Effect Of Pull And Push On Entrepreneurial Motivation (Survey on Instagram Business account users) Fauziah, Wulan; Maulani, Galih Abdul Fatah; ., Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 3 (2025): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i3.980

Abstract

-Entrepreneurial intent is the desire or motivation of an individual to become an entrepreneur and start a business or venture. Among various age groups, Indonesia's Gen Z generation is known to have an interest in entrepreneurship that is below the average at 1.60% of 18.94%. To increase entrepreneurial interest among Gen Z, an approach is needed, as well as the creation of an environment that develops entrepreneurial potential. This study used a survey distributed online and in person to 115 randomly selected respondents, with a response rate of 50.4%, and 73 responses were recorded. However, only 58 respondents provided varied assessments and met the sampling criteria. The analysis technique used regression through SPSS. The results showed that perceived behavioral control has a significant and positive effect on entrepreneurial intention, with an R value of 0.416 and R² of 0.173 (17.3% influence), and a significance value of 0.001 < 0.05, indicating strong predictive power. In contrast, subjective norms did not significantly affect entrepreneurial intention, as shown by a significance value of 0.22. However, when combined, perceived behavioral control and subjective norms jointly have a significant effect, with an R value of 0.477 and R² of 0.143. These findings highlight that increasing perceived control over entrepreneurship is key to boosting entrepreneurial intention among Indonesia’s Gen Z.
Co-Authors Hamdani, Nizar Alam Isnawati . Maulani, Galih Abdul Fatah