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All Journal Jurnal Dakwah: Media Komunikasi dan Dakwah Jurnal Ekonomi, Bisnis dan Manajemen
Sari, Sinta Kartika
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Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PERJALANAN DAKWAH KH. ZAHRUDIN USMAN DALAM PENGEMBANGAN SYIAR ISLAM DI KABUPATEN TEBO PROVINSI JAMBI Sari, Sinta Kartika
Jurnal Dakwah Vol. 21 No. 2 (2020)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/JD.2122020.3

Abstract

KH. Zahrudin Usman is a prominent Muslim intellectual figure. Thanks to his expertise, he got the title of youth officer and several awards. This study seeks to explain KH Zahrudin Usman's preaching work in the development of Islamic symbols in Tebo Regency, Jambi Province. This research is a qualitative research with historical literature sources supported by data from the field both interviews and observations to corroborate the findings. The findings of this study indicate that KH Zahrudin Usman is a Kyai who has great authority in the development of Islamic symbols through the Nurul Jalal Islamic boarding school in Tebo Tengah, Tebo Regency, Jambi Province. The existing knowledge is implemented by establishing a madrasah which is used as a place for learning. It is not just its existence, its method of preaching, and its moral message as a barometer to become a role model for the people of Tebo Regency.KH. Zahrudin Usman merupakan tokoh intelektual Muslim terkemuka.  Berkat kepiawaiannya, gelar mualim muda dan beberapa penghargaan didapatnya. Penelitian ini berusaha menjelaskan kiprah dakwah KH Zahrudin Usman dalam pengembangan syiar Islam di Kabupaten Tebo, Provinsi Jambi. Penelitian ini merupakan penelitian kualitatif dengan sumber literatur sejarah didukung data dari lapangan baik wawancara maupun observasi  untuk menguatkan hasil temuan. Adapun hasil  temuan dari penelitian ini adalah KH Zahrudin Usman merupakan Kyai yang memiliki otoritas besar dalam pengembangan syiar Islam melalui pesantren Nurul Jalal di Tebo Tengah, Kabupaten Tebo Provinsi Jambi. Bekal ilmu yang ada diimplementasikan dengan mendirikan madrasah yang dijadikan sebagai wadah pembelajaran. Bukan sekedar keberadaannya, metode dakwahnya, hingga pesan moralnya pun menjadi suatu barometer yang menjadi panutan masyarakat Kabupaten Tebo.
Analisis Canvas Strategi Mengenai Produk dan Srategi Pemasaran Produk Pada BMT Dana Mentari Sari, Sinta Kartika; Putri, Dina Alliah Anggreani; Shafrani, Yoiz Shofwa
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 2 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i2.3569

Abstract

This study intends to investigate the business model and product marketing strategy of BMT Dana Mentari Muhammadiyah Purwokerto using the Business Model Canvas (BMC) approach. The background of this research is rooted in the need for Islamic microfinance institutions to adapt amidst increasing competition, particularly in product development and marketing. The research uses a descriptive qualitative approach, with data collected through in-depth interviews with BMT management. The findings suggest that BMT Dana Mentari has implemented the nine elements of the BMC comprehensively, including community-based customer segmentation, strong Sharia-compliant value propositions, and marketing strategies such as direct outreach and personal selling. However, challenges remain, particularly in service digitalization and promotional efforts. The implications of this study highlight the importance of continuous innovation in Sharia-based products and marketing strategies to enhance competitiveness and institutional sustainability.
Co-Authors Putri, Dina Alliah Anggreani Yoiz Shofwa Shafrani, Yoiz Shofwa