Putri, Annisa Dwida Sunggowo
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Nickel Downstream and Indonesia’s Economic Diplomacy towards China Fahik, Priscilla Rosalia; Putri, Annisa Dwida Sunggowo; Raharyo, Anggara
Jurnal Studi Diplomasi dan Keamanan Vol 16, No 2 (2024): Jurnal Studi Diplomasi dan Keamanan
Publisher : Jurusan Ilmu Hubungan Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jsdk.v16i2.10799

Abstract

Indonesia, a developing country rich in mineral resources, is pursuing a strategic nickel downstream industry policy to enhance its economy. This involves controlling nickel ore exports and promoting the establishment of smelters for processing. The research examines the implementation of this policy and its impact on Indonesia's economic relations with China. The study employs qualitative methods and applies Kishan S. Rana's economic diplomacy phases: Economic Salesmanship, Economic Networking, Image Building/Nation Branding, and Management Regulation & Resources. The enactment of Mineral and Coal Laws in 2014 and 2020 has influenced Indonesia's economic diplomacy with China. Key findings include Indonesia's shift from mining to smelter investment focus, exporting higher value-added nickel products, prioritizing EV battery industry development, and intensifying economic diplomacy efforts through investment and trade promotions. Special cluster units are playing an increasing role in this strategy.
The Practices of Indonesia’s Cultural Diplomacy in Saudi Arabia through the Tourism Promotion Programs (2015-2018) Putri, Annisa Dwida Sunggowo; Raharyo, Anggara; Hikam, Muhammad AS
Indonesian Perspective Vol 6, No 1: (Januari-Juni 2021), hlm. 1-122
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ip.v6i1.37514

Abstract

This article investigates Indonesia’s cultural diplomacy in Saudi Arabia through the tourism promotion programs from 2015 to 2018. Cultural diplomacy is aimed to raise awareness about the wealth of Indonesian culture relating to tourism that can be utilized in obtaining the desired outcomes. This article employs the concept of ‘sof power’ and qualitative approach with the technique of data collection by analysing the official documents from the Indonesian Ministry of Tourism, as well as the technique of secondary data collection that analyzes several literatures including books, reports, journals, and related articles. This article argues that Indonesia’s efforts in conducting cultural diplomacy practices in Saudi Arabia through the tourism promotion programs from 2015 to 2018 is involving the cultural elements to the programs that were Islamic-nuanced and recognized as the world’s intangible cultural heritage by the UNESCO. 
Marketing Communication Implementation of Periplus and Kinokuniya during Pandemic in Indonesia Putri, Annisa Dwida Sunggowo
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v8i2.16344

Abstract

The retail sector in Indonesia, including book retailers, faced considerable challenges due to the COVID-19 pandemic. Despite the country's high literacy index, the reading culture's lack of alignment created ongoing obstacles for bookstores and hindered book sales growth. This research's goal is to comprehend the vital role of marketing communication in assisting companies in navigating unpredictable events like the pandemic. Employing qualitative research and grounded theory, the study collected data through interviews with two customers each from Periplus and Kinokuniya, who bought books between 2020 and 2021. The investigation compares the marketing strategies of both companies during the pandemic, highlighting essential elements. Kinokuniya effectively facilitated purchasing choices by emphasizing DRIP components (differentiation, reinforcement, information, persuasion), while Periplus concentrated on informing and differentiation via notable discount campaigns. However, Periplus could enhance its persuasive aspect. These findings offer insights for refining marketing strategies for uncertain periods for book retailers.
Nickel Downstream and Indonesia’s Economic Diplomacy towards China Fahik, Priscilla Rosalia; Putri, Annisa Dwida Sunggowo; Raharyo, Anggara
Jurnal Studi Diplomasi dan Keamanan Vol 16 No 2 (2024): Jurnal Studi Diplomasi dan Keamanan
Publisher : Jurusan Ilmu Hubungan Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jsdk.v16i2.10799

Abstract

Indonesia, a developing country rich in mineral resources, is pursuing a strategic nickel downstream industry policy to enhance its economy. This involves controlling nickel ore exports and promoting the establishment of smelters for processing. The research examines the implementation of this policy and its impact on Indonesia's economic relations with China. The study employs qualitative methods and applies Kishan S. Rana's economic diplomacy phases: Economic Salesmanship, Economic Networking, Image Building/Nation Branding, and Management Regulation & Resources. The enactment of Mineral and Coal Laws in 2014 and 2020 has influenced Indonesia's economic diplomacy with China. Key findings include Indonesia's shift from mining to smelter investment focus, exporting higher value-added nickel products, prioritizing EV battery industry development, and intensifying economic diplomacy efforts through investment and trade promotions. Special cluster units are playing an increasing role in this strategy.