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All Journal JSEHT JISE Journal Tafkirul Iqtishodiyyah
Nata, Andrian Anwar L
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Peranan Merek Lokal dalam Pertumbuhan Ekonomi di Indonesia dalam Perspektif Teori Neo Klasik: Studi pada Perusahaan Sepatu Nah Project Wijaya, Rossy Sapta; Wimbawani, Wiwik; Nata, Andrian Anwar L
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.259

Abstract

Economic growth is the process of changing the economic conditions of a country continuously towards the better. In Indonesia itself, MSMEs contribute significantly to increasing Gross Domestic Product, which of course MSMEs have an important role in Indonesia's economic growth. On the other hand, the role of local brands, especially fashion, in Indonesian MSMEs ranks first as MSME products that have experienced significant development. The research method in this study is qualitative descriptive, where all data sources are obtained based on literature and previous research that is studied using neoclassical theory. The results of the study revealed that (1) local brands have a large contribution to economic growth through job creation. Logically, the more new MSMEs are opened, the more employees they recruit, (2) local brands use digitalization in all lines of their operational activity processes, which means that local brands in MSMEs are able to contribute to increasing economic growth based on technological advances, and (3) since the Covid-19 pandemic, the government has provided soft loans to MSME business actors, and with this capital, it can increase the productivity of new and existing MSMEs.
Analisis dalam Penentuan Strategi Usaha Kafe Coffee Legend Kota Bandar Lampung Riswan; Suprihadi; Nata, Andrian Anwar L
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.261

Abstract

This research aims to determine a suitable strategy for the Coffee Legend Cafe business in Bnadar City, Lampung. The research uses qualitative research with observation and documentation techniques. The data analysis tool in this research is SWOT analysis (SWOT (Strengths Weaknesses, Opportunities and Threats). SWOT analysis is an analysis technique for measuring the strengths, weaknesses, opportunities and threats of a company. By creating an analysis table, it is then measured through the SWOT quadrants in the Cartesian diagram. The results of this SWOT analysis research were analyzed using the Internal Strategic Factor Analysis Summary or IFAS and the External Strategic Factor Analysis Summary or EFAS. The results of the IFAS and EFAS calculations found points (0.12 and -0.64), on the Cartesian diagram. It is in a Conservation strategy with Strengths and Threats (ST).
Co-Authors Chatarina Umbul Wahyuni Husada, Hindiana Sava Naidinah, Nurhaliza Auliarta Riswan Wijaya, Rossy Sapta Wimbawani, Wiwik