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SIMBOL KEAGAMAAN DALAM ISLAM DAN IDEOLOGI TELEVISI Solikhati, Siti
Islamic Communication Journal Vol 2, No 2 (2017): Edisi Juli-Desember
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/icj.2017.2.2.2165

Abstract

Basically human lives are built based on fragmented symbols which form the real picture of the whole world. People expressed every side of their lives (including religious live) using certain symbols which are socially accepted. The discussion on religious symbols has always leads to two means, namely socio-cultural symbols which associate religious doctrines with the local culture, and normative symbols which are supposed to be permanent symbols. The discussion on this paper focused on the nuance of the meaning of religious symbols which have shifted more on cultural meaning rather than the normative ones, as can be seen on television religious programs.Accordingly, television has its own way of expressing things based on their own management policy, in which usually they use market needs as the main reason. To fulfill the market needs however, the medium need to wrap religious message up using certain symbols to fit their audience needs. According to Fiske (1987) it will be easier to have a look the ideology used by television by take a close look at how it uses certain symbols.---------------------------------------------------------------------------------------Kehidupan manusia ini terdiri dari serpihan-serpihan simbol yang kemudian terpola dan membentuk kesatuan dunia secara utuh. Manusia mengekspresikan diri, termasuk di    dalamnya    mengekspresikan    aspek    kehidupan    beragama menggunakan simbol yang telah disepakati secara sosial. Wacana simbol dalam kehidupan beragama  mengandung  makna  multi dimensi,  yaitu  dimensi  sosiokultural  yang  bisa berubah  sesuai  dengan  konteks, serta dimensi  normative  yang  bersifat  permanen  dan mutlak. Konteks wacana symbol keagamaan dalam paper ini difokuskan pada pergeseran makna symbol keagamaan yang bersifat normative lebih banyak berfungsi sebagai symbol kultural sebagaimana diperlihatkan pada tayangan-tayangan keagamaan di televisi. Televisi memiliki cara tersendiri untuk mengemas informasi tertentu berdasarkan konsep kebijakan internal dan menggunakan argument segmen audience. Untuk memenuhi target audience, maka televisi perlu mengemas pesan keagamaan menggunakan symbol yang telah disesuaikan dengan kebutuhan audience. Menurut Fiske (1987) dengan melihat bagaimana televisi menggunakan symbol-simbol tertentu, maka akan mudah untuk melihat ideologi yang terkandung di dalamnya.
Religious Moderation and the Struggle for Identity Through New Media: Study of the Indonesian Ahmadiyya Congregation Solikhati, Siti; Adeni, Adeni; Rachmawati, Farida; Maulidza, Giska; Sulaiman, Sulaiman
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol. 6 No. 2 (2022)
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/rjsalb.v6i2.15058

Abstract

This study aims to examine the religious moderation promoted by Ahmadiyah through the website. The Ahmadiyah religious moderation discourse is related to the struggle for identity in the public sphere. This study is qualitative with documentation data collection techniques, namely digging documents containing religious moderation texts found on the Ahmadiyah website. The data are analyzed using a new media approach, which is an approach that sees a text that appears on a new media website as connected to the traditional text of the Holy Book. However, because website media texts relate to the offline world, external factors from social complexity also affect website text building. The results of the study indicate that internally the religious moderation text constructed by Ahmadiyah online comes from its ideology which is indeed fighting for peace and non-violence jihad. Meanwhile, externally, complex social realities in the midst of mainstream authorities and the state also contribute to the moderation text of the Ahmadiyya religion. The values of moderation promoted by Ahmadiyah are, first, supporting the strengthening of nationality by developing the concept of a spiritual and moral caliphate, not a political and militaristic caliphate. Second, strengthening peace and non-violence by encouraging jihad with a pen (jihad bi al-qalam) in response to various emerging social issues. Third, strengthening religious tolerance and freedom by emphasizing openness, not coercion in religion. Fourth, strengthening the existence of local culture by optimizing universal Islamic teachings. In the context of the Ahmadiyya as a minority, the discourse on religious moderation can be said to be an effort to struggle for Ahmadiyya identity in the public sphere in the midst of the mainstream and state authorities. However, this identity struggle seems to be hampered by the problem of Mirza Ghulam Ahmad's (MGA) prophetic position. Therefore, a more massive dialogue is needed with the local Muslim mainstream.