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All Journal Amalee: Indonesian Journal of Community Research & Engagement Ekalaya : Jurnal Ekonomi Akuntansi
Gobel, Yulia Puspitasari
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Humanities Economics, Econometrics & Finance Public Health Social Sciences Other

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Empowerment of Bongo Religious Tourism Village, Gorontalo Province Through Digital Marketing Strategy Gobel, Yulia Puspitasari
Amalee: Indonesian Journal of Community Research and Engagement Vol 4 No 1 (2023): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v4i1.2054

Abstract

The Bongo Religious tourism village destination is a tourist village that has a beautifully natural feel with a culture that is thick with Islamic values, Bongo Village has 208 MSMEs. With the number of MSME actors marketing the products produced and with not being socialized to people who are outside the province of Gorontalo even though the Bubohu Bongo Religious Tourism Village came out as the second winner of ADWI 2021, because the publication of the religious tourism village has not spread widely. Therefore the solutions for MSME problems and publication of religious tourism villages are 1) Stimulating the public and government to be active in supporting MSME products and religious tourism destinations, 2) Optimizing Online Marketing as an attraction for domestic and foreign tourists, 3) creating and managing online marketing media, 6) implemented continuously. Implementation of activities Implementation of community service for Community Empowerment of UMKM Actors and Publication of destinations in the Bongo Religious Tourism village with an Online Marketing approach, carried out through workshop activities on August 1, 20,22 at Dulanga Beach, Bongo Village. Training and mentoring are carried out to increase public awareness of the use of social media as online marketing in increasing MSME businesses and publishing bongo religious tourism destinations. This is shown by the existence of a religious tourism website that markets typical bongo village products.
EFEKTIVITAS DAN KONTRIBUSI PAJAK DAERAH KABUPATEN GORONTALO TAHUN 2017-2021 Gobel, Yulia Puspitasari
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 1 No. 1 (2023): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v1i1.36

Abstract

This study analyzes the Effectiveness of Regional Taxes of Gorontalo Regency and the Contribution of Local Taxes ofGorontalo Regency to Regional Original Income. This study uses a secondary data Quantitative descriptive method in theform of a Report on Realization of the 2017-2021 Regional Tax Revenue Budget for Gorontalo Regency. The results of theanalysis of regional tax effectiveness in Gorontalo Regency show that the results of measuring the effectiveness of local taxes arevery good with a large percentage of 100%, namely in 2017 it was 123%, in 2018 it was 126% and in 2019 it was121%, while the measurement of tax effectiveness in 2020 is the effectiveness of local taxes is less effective with a percentage of60% -80% with a yield of 75%, then the value of the effectiveness of local taxes in 2021 is not good with a percentage of<60% with a yield of 59%. In the analysis of the local tax contribution to regional own-source revenue that has been carriedout, it can be seen that in 2017 it was 11%, in 2018 it was 15% and in 2019 it was 20% with a percentage value between10.10% - 20% which shows that the contribution is less but experiencing an increase in 2020 of 24% and in 2021 of 23%indicates a moderate contribution of local taxes to PAD.
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