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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Management and Bussines (JOMB)
Hafidh Nurmansyah, Abdul Ahmad
Unknown Affiliation
Economics, Econometrics & Finance Other

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Keunggulan bersaing produk parfum yang dipengaruhi oleh rantai nilai melalui koordinasi rantai pasokan parfum di kota cimahi Yun, Yun; Hafidh Nurmansyah, Abdul Ahmad
INOVASI Vol 16, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.022 KB) | DOI: 10.29264/jinv.v16i2.7064

Abstract

Produk kosmetik salah satunya produk parfum menjadi salah satu produk yang memiliki pertumbuhan yang baik dan menunjang perekonomian nasional. Masalah  produk parfum seringkali membutuhkan bahan baku dengan rantai pasokan yang panjang sehingga nilai yang diperoleh menjadi tersebar. Tujuan dari penelitian ini untuk mengetahui keunggulan bersaing produk parfum melalui rantai nilai dan koordinasi rantai pasokan. Populasi dan sampel pada penelitian ini merupakan pelaku usaha bidang parfum di Kota Cimahi. Proses pengambilan data akan menggunakan instrumen kuesioner yang disebar kepada responden sebanyak 100 orang. Metode pengolahan data menggunakan PLS-SEM. Hasil penelitian menunjukan adanya pengaruh yang signifikan rantai nilai terhadap keunggulan bersaing melalui koordinasi rantai pasokan.
Pengaruh Kualitas Produk terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan pada Produk Minuman Penambah Tenaga non Cair Extra Joss pada Mahasiswa program studi Manajemen Ahmad, Kherulyadi; Hafidh Nurmansyah, Abdul Ahmad
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10714

Abstract

This study aims to determine the effect of product quality on repurchase intention mediated by customer satisfaction on non-liquid energy drink product extra joss, especially for students of management study program. The research instrument used has passed validity and reliability tests. This data collection tool is used to interview respondents aged 16-40 years who have experience consuming extra joss products. A total of 119 respondents participated in this study. The data collection method used is cross-sectional or one shot study. Data analysis was carried out using a quantitative descriptive approach, normality test, simple regression, multiple linear regression using SPSS version 24 software, and the use of the sobel test. Of the four hypotheses proposed, two of them are supported by empirical findings. The results of this study indicate that product quality has a direct effect on repurchase intention mediated by customer satisfaction. Meanwhile, other concepts that can directly influence repurchase intention can be explained by future research. The implications of these findings provide benefits for the company or product manager being evaluated, namely Extra Joss, and similar industries, related to designing relevant strategies to improve the quality of these attributes. Keywords: Product Quality, Customer Satisfaction, Repurchase Interest
Co-Authors Ahmad, Kherulyadi Yun Yun, Yun