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All Journal JURNAL MANAJEMEN Dinasti International Journal of Digital Business Management
Istiqomah, Mira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh promo gratis ongkos kirim danonline customer ratingterhadapkeputusan pembelian produkfashion Istiqomah, Mira; Marlena, Novi
JURNAL MANAJEMEN Vol 12, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v12i2.7426

Abstract

Banyak faktor yang mempengaruhi keputusan pembelian fashion dalam hal ini adalah produkhijab pashmina padamarketplaceShopee, salah satunya adalah promo gratis ongkos kirim danonlinecustomer rating. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh promo gratis ongkoskirim danonline customer ratingterhadap keputusan pembelian produkfashionpadamarketplaceShopee. Jenis penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini bersifatinfiniteyaitu seluruh pengguna Shopee, dengan sampel penelitian ini berjumlah 210 responden. Teknik analisisdata yang digunakan adalah analisis regresilinier berganda. Hasil penelitian menunjukkan bahwa promogratis ongkos kirim (X1) memberi pengaruh yang signifikan dan positif terhadap keputusan pembelian(Y).Online customer rating(X2) memberi pengaruh yang signifikan dan positif terhadap keputusanpembelian (Y). Sedangkan Promo gratis ongkos kirim (X1) danOnline customer rating(X2) secarasimultan berpengaruh terhadap keputusan pembelian (Y) dengan prosentase34,4%.
The Influence of Brand Image, Brand Trust and Product Quality on Purchasing Decisions on PT. BS Motorcycle Products Esaf Frame Istiqomah, Mira; Sarah, Siti
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2200

Abstract

In the current era of globalization which is very rapidly developing, causing changes in lifestyle in humans who want to be fast-paced and practical is to increase purchasing decisions for BS motorcycle products, two-wheeled vehicles which are a means of transportation that is easily used by all groups and can reach difficult places. aspects to improve purchasing decisions for brand image, brad trust, and product quality, so that purchasing decisions run optimally. The purpose of this study was to determine brand image, brad trust and product quality on purchasing decisions for BS motorcycle products. The research method used is quantitative research method with descriptive and verification approaches. The results showed that: (1) the decision to purchase a BS motorcycle is in the unfavorable category. (2) Brand image of BS motorcycle products in the unfavorable category (3) Brand trust of BS motorcycle products in the unfavorable category. (4) The quality of BS motorcycle products is in the unfavorable category (5) Partially Brand Image has a positive effect on Purchasing Decisions for BS motorcycle products for Consumers. (6) Partially, brand trust has a positive effect on the decision to buy PT BS motorcycle products. (7) Partially product quality has a positive influence on purchasing decisions. (8) Partially Simultaneously Brand Image, Brand Trust and product quality have a positive influence on purchasing decisions
Co-Authors Novi Marlena Siti Sarah, Siti