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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Hut Publication Business and Management
Mahriani
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Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Peningkatan Akses Pasar Digital bagi Pelaku Usaha Sektor Informal Mahriani; Alamsyah, Alamsyah; Mahriani, Retna; Yusnaini, Yusnaini; Mulyana, Eka; Yanti, Mery
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 8 No. 2 (2024): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v8i2.5390

Abstract

This community service aims to intervene the cognitive, effective, and psychomotor aspects of micro and small business actors in utilizing information and communication technology (ICT) as a tool to help their marketing, sales, and business transactions in e-commerce. The target group for service activities is 60 (sixty) villagers who live in three villages (Tanjung Dayang Selatan Village, Tanjung Dayang Utara Village, and Mandi Angin Village) in South Indralaya District, Ogan Ilir Regency, who are eligible and selected purposively. Transfer knowledge and skills using tutorial lectures, discussions, and practicum/simulation methods for two days at the Tanjung Dayang Selatan Village Hall. To maintain the continuity of activities, the service team collaborates with the Tanjung Dayang Selatan Village Youth Organization as a partner in implementing the service. Quantitatively, this project is evaluated by holding a pre-test and post-test which are analyzed using the t-test. Qualitatively, evaluation is carried out through observation and discussion with participants to identify weaknesses and obstacles faced by participants. The community service carried out over the past two days succeeded in increasing community knowledge about the digital market. The increasing of knowledge was statistically robust, t(59) = 29.4030, p < 0.05. Further assistance is needed so that this knowledge can trigger real practices among citizens in utilizing the digital market as a product marketing medium. The service team recommends to policy makers, both at the village and district level, to provide policy support and financial support for economic actors in the digital market.
The Merger Turmoil of PT. Pesona Traditional and PT. Tech-stay: Cultural Integration Toward Smart Hospitality Ruslandi, Dede; Mahriani; Eka, Aulia; Mahmudah, Riva’atul; Akmal Nadzar, Muhammad; Durahman
Hut Publication Business and Management Vol. 5 No. 2 (2025): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

The hospitality industry is facing increasing pressure from digital transformation, shifting customer expectations, and growing demands for operational efficiency. In this context, smart hospitality has emerged as a strategy that integrates digital technologies with high-value service experiences. However, digital transformation within merger contexts often generates significant challenges related to organizational culture and human resources. This study aims to analyze the post-merger crisis between PT. Pesona Tradisional and PT. Tech-Stay, which formed PT. Hospitality Global Indonesia (HGI), particularly focused on cultural integration toward smart hospitality. The study concludes that the success of smart-hospitality mergers depends on human-centered, organizational development–based change management. It recommends participative change strategies, strengthened stakeholder management, and the gradual integration of high-touch and high-tech values to support sustainable merger outcomes in service industries within developing countries
Co-Authors Akmal Nadzar, Muhammad Alamsyah - Durahman Eka Mulyana, Eka Eka, Aulia Mahmudah, Riva’atul Mery Yanti Retna Mahriani Ruslandi, Dede Yusnaini Yusnaini