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All Journal Basastra: Jurnal Kajian Bahasa dan Sastra Indonesia Jurnal Penelitian dan Pengabdian Masyarakat Journal of Islamic Education
Sari, Dita Kumala
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PEMILIHAN KOMPOSISI IKLAN UNTUK MENGUATKAN PESAN BAHASA PADA IKLAN SUNSCREEN WAJAH DI INSTAGRAM Sari, Dita Kumala; Aaputra, Muhammad Akmal
Basastra Vol 13, No 2 (2024): BASASTRA: JURNAL KAJIAN BAHASA DAN SASTRA INDONESIA
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bss.v13i2.59321

Abstract

 AbstrakTujuan penelitian ini adalah untuk mengalisis pemilihan komposisi iklan untuk menguatkan pesan bahasa pada iklan sunscreen wajah di Instagram. Pendekatan yang digunakan yakni kualitatif dengan metode deskriptif dan data yang diteliti berupa kata, frasa, dan kalimat lisan. Sumber data dalam penelitian ini adalah berupa cuplikan video iklan dari media sosial Instagram yang berisi iklan sunscreen dari beberapa produk. Teknik pengumpulan data dilakukan dengan tiga cara, yakni pertama teknik dokumentasi dengan mengunduh iklan dalam bentuk cuplikan video dari produk sunscreen di Instagram dan melakukan screenshoot produk. Kedua adalah teknik simak dan catat yang dilakukan dengan cara menyimak hasil rekaman dan mencatat perbedaan antar produk, kemudian dianalisis mengenai komposisi iklan yang digunakan. Analisis data dilakukan dengan beberapa cara, yaitu: 1) Reduksi Data, 2) Display Data, 3) Menarik simpulan. Berdasarkan hasil penelitian, dapat disimpulkan bahwa dari beberapa iklan sunscreen  yang dianalisis ternyata ditemukan penggunaan struktur komposisi iklan yang cukup lengkap dan memenuhi untuk menguatkan pesan bahasa pada prodak yang diiklankannya mulai dari adanya struktur butir utama, badan iklan, dan penutup iklan. Iklan yang baik sebaiknya memiliki struktur komposisi iklan yang lengkap agar dapat meguatkan pesan bahasa bagi para calon konsumen serta dapat  memengaruhi calon konsumen untuk membeli prodak yang diiklankan.Kata kunci: Komposisi Iklan, Pesan Bahasa, Sunscreen, Instagram  AbstractThe aim of this research is to analyze the choice of advertising composition to strengthen the language message in facial sunscreen advertisements on Instagram. The approach used is qualitative with descriptive methods and the data studied is in the form of words, phrases and spoken sentences. The data source in this research is video advertising footage from Instagram social media which contains sunscreen advertisements for several products. The data collection technique was carried out in three ways, namely the first was a documentation technique by downloading advertisements in the form of video footage of sunscreen products on Instagram and taking product screenshots. The second is the listen and note technique which is done by listening to the recordings and noting the differences between products, then analyzing the composition of the advertisements used. Data analysis is carried out in several ways, namely: 1) Data Reduction, 2) Data Display, 3) Drawing conclusions. Based on the research results, it can be concluded that from several sunscreen advertisements that were analyzed, it was found that the composition structure of the advertisement was used which was quite complete and adequate to strengthen the language message of the product being advertised, starting from the structure of the main points, the body of the advertisement, and the closing of the advertisement. A good advertisement should have a complete advertising composition structure so that it can strengthen the language message for potential consumers and can influence potential consumers to buy the advertised product.Keywords: Ad Composition, Language Message, Sunscreen, Instagram
Pendampingan Pengenalan Metode Bermain Peran dalam Mengembangkan Kemampuan Bahasa Anak Usia Dini di TKA/DTA/TPA Bustanul Ulum Sari, Dita Kumala
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i4.309

Abstract

The purpose of this mentoring activity is to introduce the role-playing method in developing language skills in early childhood which is useful as their vocabulary to be able to communicate with others. The mentoring implementation time is July 10, 2024. This service is carried out with a counseling and training approach. The results of community service activities, that the aspects that can be produced from applying the role-playing method in developing language skills are (1) children are able to string together words from a sound (phoneme), (2) children are able to recognize new vocabulary (morphology), (3) children are able to arrange words into a sentence (syntax), (4) children are able to use sentences according to purpose (semantics). In order for children's language skills to continue to develop, teachers and parents must often train children's language skills with various methods, one of which is the role-playing method so that children get more vocabulary to communicate
Pendampingan Penguatan Kemampuan Bahasa Anak Usia Dini Melalui Pelatihan Mendongeng Bagi Pendidik dan Orang Tua Sari, Dita Kumala
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 2 (2025): May 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i2.360

Abstract

The purpose of this mentoring activity is to introduce storytelling activities in developing language skills in early childhood so that children have a larger vocabulary than what they have mastered. This service is carried out with a counseling and training approach. The mentoring period is September 14, 2024. The results of the listening ability service activity, children learn to retell the characters, places and content of the story that has been heard when the teacher tells the story. Speaking ability, children learn to speak to imitate the teacher's words while reading the story. Reading ability, children can practice their word reading skills through understanding the story presented. There needs to be cooperation and encouragement from both parents and teachers to motivate children to have an interest in reading so that the literacy culture in Indonesia can increase. By routinely reading fairy tales to children, children will be interested in reading culture.
Komparasi Problematika Implementasi Kurikulum 2013 dan Kurikulum Merdeka di SMPN Tasikmalaya Sari, Dita Kumala
Journal of Islamic Education Vol. 1 No. 2 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jie.v1i2.178

Abstract

This research is entitled "Comparison of Problems in the Implementation of the 2013 Curriculum and the Independent Curriculum at SMPN Tasikmalaya". The aim of this research is to determine (1) the problems of implementing the 2013 curriculum and the independent curriculum at SMPN Tasikmalaya. The type of research used in this research is descriptive qualitative. This research was carried out at 10 SMPN Tasikmalaya. The instruments used in this research were interviews, documentation and observation instruments. The data analysis technique in this research uses data validity testing techniques through triangulation. The results of research regarding the problems of implementing the 2013 curriculum include teachers still teaching using conventional methods, a lack of IT-based learning facilities, teachers still not being proficient in using IT, a lack of learning resources for students, and very many administrative systems. Meanwhile, problems with implementing the independent curriculum include difficulties in preparing learning plans, difficulties in creating learning modules, differentiated learning systems, difficulties in determining learning methods, lack of learning facilities, and difficulties in preparing assessments.
PEMILIHAN KOMPOSISI IKLAN UNTUK MENGUATKAN PESAN BAHASA PADA IKLAN SUNSCREEN WAJAH DI INSTAGRAM Sari, Dita Kumala; Aaputra, Muhammad Akmal
BASASTRA: JURNAL KAJIAN BAHASA DAN SASTRA INDONESIA Vol. 13 No. 2 (2024): BASASTRA: JURNAL KAJIAN BAHASA DAN SASTRA INDONESIA
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, Fakultas Bahasa dan Seni, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/bss.v13i2.59321

Abstract

 AbstrakTujuan penelitian ini adalah untuk mengalisis pemilihan komposisi iklan untuk menguatkan pesan bahasa pada iklan sunscreen wajah di Instagram. Pendekatan yang digunakan yakni kualitatif dengan metode deskriptif dan data yang diteliti berupa kata, frasa, dan kalimat lisan. Sumber data dalam penelitian ini adalah berupa cuplikan video iklan dari media sosial Instagram yang berisi iklan sunscreen dari beberapa produk. Teknik pengumpulan data dilakukan dengan tiga cara, yakni pertama teknik dokumentasi dengan mengunduh iklan dalam bentuk cuplikan video dari produk sunscreen di Instagram dan melakukan screenshoot produk. Kedua adalah teknik simak dan catat yang dilakukan dengan cara menyimak hasil rekaman dan mencatat perbedaan antar produk, kemudian dianalisis mengenai komposisi iklan yang digunakan. Analisis data dilakukan dengan beberapa cara, yaitu: 1) Reduksi Data, 2) Display Data, 3) Menarik simpulan. Berdasarkan hasil penelitian, dapat disimpulkan bahwa dari beberapa iklan sunscreen  yang dianalisis ternyata ditemukan penggunaan struktur komposisi iklan yang cukup lengkap dan memenuhi untuk menguatkan pesan bahasa pada prodak yang diiklankannya mulai dari adanya struktur butir utama, badan iklan, dan penutup iklan. Iklan yang baik sebaiknya memiliki struktur komposisi iklan yang lengkap agar dapat meguatkan pesan bahasa bagi para calon konsumen serta dapat  memengaruhi calon konsumen untuk membeli prodak yang diiklankan.Kata kunci: Komposisi Iklan, Pesan Bahasa, Sunscreen, Instagram  AbstractThe aim of this research is to analyze the choice of advertising composition to strengthen the language message in facial sunscreen advertisements on Instagram. The approach used is qualitative with descriptive methods and the data studied is in the form of words, phrases and spoken sentences. The data source in this research is video advertising footage from Instagram social media which contains sunscreen advertisements for several products. The data collection technique was carried out in three ways, namely the first was a documentation technique by downloading advertisements in the form of video footage of sunscreen products on Instagram and taking product screenshots. The second is the listen and note technique which is done by listening to the recordings and noting the differences between products, then analyzing the composition of the advertisements used. Data analysis is carried out in several ways, namely: 1) Data Reduction, 2) Data Display, 3) Drawing conclusions. Based on the research results, it can be concluded that from several sunscreen advertisements that were analyzed, it was found that the composition structure of the advertisement was used which was quite complete and adequate to strengthen the language message of the product being advertised, starting from the structure of the main points, the body of the advertisement, and the closing of the advertisement. A good advertisement should have a complete advertising composition structure so that it can strengthen the language message for potential consumers and can influence potential consumers to buy the advertised product.Keywords: Ad Composition, Language Message, Sunscreen, Instagram
Pendampingan Peran Orang Tua dan Perkembangan Bahasa Anak Usia Dini di Kampung Sindangsari Sari, Dita Kumala
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.183

Abstract

The aim of this community service is to provide knowledge about the role of parents and children's language development. Socialization assistance activities are carried out through the preparation stage, implementation stage, program evaluation stage and reporting stage. The targets of this service are parents or guardians of TKA/TPA/DTA Bustanul Ulum students. The result of this service is that there are several roles of parents that can support early childhood language development, including (a) introducing good and correct greetings in the family, (b) practicing the pronunciation of short or simple sentences when receiving, requesting and asking questions. to other people, (c) inviting children to recognize objects around them, (d) inviting children to talk, (e) reading stories or fairy tales, and (f) implementing a democratic parenting style.
Co-Authors Aaputra, Muhammad Akmal