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All Journal Jurnal Organisasi Dan Manajemen Review of Management, Accounting, and Business Studies
Berlian, Christian Wahyu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Flexible Working Arrangement, Stress, Worklife Balance And Motivation: Evidence From Postgraduate Students As Worker Maharani, Anita; Intan, Salsabila; Mahlani, Siti Afifah; Berlian, Christian Wahyu
Jurnal Organisasi dan Manajemen Vol. 16 No. 2 (2020)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v16i2.1022.2020

Abstract

The purpose of this research is to examine the effect of Flexible Working Arrangement (FWA) and Stress toward Work-Life Balance (WLB). The effect of those two variables, however, is strengthened by motivation. The goal is to provide a better understanding of the Work-Life Balance of Postgraduate students who fulfil multiple roles in their life, managing between academic, work, and family life. The survey used questionnaires for data collection in this research. A quantitative approach uses to analyze the data. The subjects of our sample were postgraduate students at a private university, with a total of 96 respondents. To analyze the data, PLS (Partial Least Square) analysis technique was used through the SmartPLS software. Also, to test the second and third hypotheses, a robustness test was performed to assess between items in the independent, dependent, and moderator variables. Findings. The results indicated that the Flexible Working Arrangement (FWA) is not proven to have a significant effect on the Work-Life Balance of postgraduate students. This research suggests the need to see the role of motivation, and the present of motivation in individual who fulfils multiple roles in life.
Traffic online ads design through Advertising effectiveness “A case of online banner ads on the Tribun Bali website page” Berlian, Christian Wahyu
Review of Management, Accounting, and Business Studies Vol. 2 No. 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v2i2.4164

Abstract

Advertising has a very important role in achieving a company's goals. Of course, the advertising made by the company must be effective so that the purpose of the advertisement is made to the public and right on target. There are many factors that affect the effectiveness of advertising such as the stimulus of advertising, advertising messages, and advertising media. The purpose of this study is to examine the effect of Advertising Stimulus, Advertising Messages, and Advertising Media on Advertising Effectiveness. The object of this research is the TribunBali website and the number of respondents in this study is 120 people. In data processing, data is processed using SPSS and the results of data processing show that Advertising Stimulus has a positive influence on Advertising Effectiveness, Advertising Messages have a positive effect on Advertising Effectiveness and Advertising Media has a negative effect on Advertising Effectiveness. Based on the results of the analysis, to be able to produce an advertisement that has high effectiveness, namely by paying attention to the advertising stimulus in the ad and paying attention to the advertising message that will be delivered in the advertisement. Meanwhile, the selection of advertising media for the research object is not effective.
Co-Authors Anita Maharani Intan, Salsabila Mahlani, Siti Afifah