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All Journal ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Sigmagri
Ali, Muhammad Haidar
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EDUKASI LITERASI HALAL PADA WIRAUSAHA GEN Z Haryanti, Peni; Sopingi, Imam; Hidayati, Athi'; Yuni K, Kusnul Cipta Nila; Musfiroh, Anita; Santoso, Rohmad Prio; Ali, Muhammad Haidar
ABIDUMASY 2024: ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The number of Gen Z entrepreneurs in the 2024 KDLK Entrepreneurship Program at Unhasy who hold halal certification is less than half of the total participants. Additionally, their knowledge and understanding of halal assurance are limited. To address this issue, the Community Service Team from the Islamic Economics Study Program, Faculty of Economics at Unhasy, conducted a halal literacy education program for Gen Z entrepreneurs participating in the KDLK Entrepreneurship Program. Prior to this, the participants had never received similar halal literacy training. The program aims to enhance the quality of Gen Z entrepreneurs' products in the future through halal certification, enabling them to sustain and compete in the modern world. The activity also supports students without halal certification to independently register their businesses using the self-declare halal certification mechanism, facilitated by the community service team. The results show that all students in the KDLK Entrepreneurship Program successfully registered halal certification for their businesses.
Analisis Preferensi Konsumen Terhadap Tokopedia Dan Shopee Di Kabupaten Jombang Ali, Muhammad Haidar; Sukma, Septi Ambar Indraningtia; Chusnah, Miftachul
Sigmagri Vol. 5 No. 1 (2025): Juni
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v5i1.1524

Abstract

Perkembangan teknologi informasi dan peningkatan penetrasi internet di Indonesia turut mendorong pertumbuhan signifikan platform e-commerce seperti Tokopedia dan Shopee, yang kini menjadi pilihan utama konsumen dalam berbelanja online. Penelitian ini bertujuan menganalisis preferensi konsumen di Kabupaten Jombang terhadap kedua platform tersebut dengan mengeksplorasi pengaruh faktor harga, kemudahan penggunaan, variasi produk, dan promosi terhadap keputusan pembelian. Metode kuantitatif diterapkan melalui penyebaran kuesioner kepada 100 responden yang pernah bertransaksi di kedua platform, dengan analisis data menggunakan uji validitas, reliabilitas, asumsi klasik, serta regresi linier berganda. Hasil penelitian menunjukkan bahwa promosi (koefisien 0,548) dan variasi produk (koefisien 0,183) berpengaruh signifikan terhadap preferensi konsumen, sementara harga dan kemudahan penggunaan tidak memiliki dampak statistik yang signifikan. Temuan ini mengindikasikan bahwa strategi pemasaran berbasis promosi (seperti diskon, cashback, dan program lainnya) serta diversifikasi produk menjadi kunci utama dalam meningkatkan daya tarik platform. Studi ini juga memberikan rekomendasi praktis bagi pelaku UMKM untuk memanfaatkan fitur promosi dan variasi produk dalam strategi penjualan online mereka.
EDUKASI LITERASI HALAL PADA WIRAUSAHA GEN Z Haryanti, Peni; Sopingi, Imam; Hidayati, Athi'; Yuni K, Kusnul Cipta Nila; Musfiroh, Anita; Santoso, Rohmad Prio; Ali, Muhammad Haidar
ABIDUMASY 2024: ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v1i1.7966

Abstract

The number of Gen Z entrepreneurs in the 2024 KDLK Entrepreneurship Program at Unhasy who hold halal certification is less than half of the total participants. Additionally, their knowledge and understanding of halal assurance are limited. To address this issue, the Community Service Team from the Islamic Economics Study Program, Faculty of Economics at Unhasy, conducted a halal literacy education program for Gen Z entrepreneurs participating in the KDLK Entrepreneurship Program. Prior to this, the participants had never received similar halal literacy training. The program aims to enhance the quality of Gen Z entrepreneurs' products in the future through halal certification, enabling them to sustain and compete in the modern world. The activity also supports students without halal certification to independently register their businesses using the self-declare halal certification mechanism, facilitated by the community service team. The results show that all students in the KDLK Entrepreneurship Program successfully registered halal certification for their businesses.
Co-Authors Chusnah, Miftachul Haryanti, Peni Hidayati, Athi' Imam Sopingi Musfiroh, Anita Santoso, Rohmad Prio Septi Ambar Indraningtia Sukma Yuni K, Kusnul Cipta Nila