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Muala, Bakri
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PEMASARAN BERAS ORGANIK DI KECAMATAN MOILONG KABUPATEN BANGGAI Muala, Bakri; Mukhlis, Mukhlis
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 3 (2024): Jurnal Agroteksos Desember 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i3.1293

Abstract

This study aims to determine the marketing margin of rice. Respondents in this study were rice farmers in Moilong sub-district, Banggai Regency, the determination of respondents was carried out deliberately by considering that Batui Selatan sub-district was the center of organic rice production in Banggai Regency, The data analysis used was quantitatively by calculating marketing margins, the results showed that the rice marketing channel from farmers was handed over to intermediary traders and directly to consumers. The marketing margin of rice was IDR 1000 rupiah where the selling price from rice farmers to intermediary traders was IDR. 14,000 and the selling price back to consumers was IDR 15,000. The results showed that the efficiency of the rice marketing channel in Moilong District has a value of 40%, this figure is below 50% which means that the marketing channel is in the efficient category.
Exploring Rice Marketing Strategies: A Case Study of Toili Sub-district, Banggai Regency Muala, Bakri
Research Horizon Vol. 3 No. 3 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.3.2023.123

Abstract

Agricultural marketing encompasses the movement of goods, ownership transfer, and the creation of utility in time, place, and form. Marketing institutions execute functions to facilitate this process. This research aims to understand the rice marketing margin. The respondents in this study are rice farmers in the Toili sub-district of Banggai Regency. The selection of respondents was deliberate, considering that the Toili sub-district is a center of rice production in Banggai Regency. The data analysis used quantitative methods to calculate the marketing margin. The research results indicate that the rice marketing channels from farmers are directed to both collector traders and directly to consumers. The marketing margin for rice is Rp. 1000 Indonesian Rupiah, where the selling price from rice farmers to collector traders is Rp. 13,000 and the resale price to consumers is Rp. 14,000. The research findings reveal that the efficiency of the rice marketing channel in the Toili sub-district has a value of 28.57%, which is below the threshold of 50% indicating efficient marketing channels.
Co-Authors Mukhlis Mukhlis