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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Agroteksos Research Horizon
Muala, Bakri
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PEMASARAN BERAS ORGANIK DI KECAMATAN MOILONG KABUPATEN BANGGAI Muala, Bakri; Mukhlis, Mukhlis
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 34 No 3 (2024): Jurnal Agroteksos Desember 2024
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v34i3.1293

Abstract

This study aims to determine the marketing margin of rice. Respondents in this study were rice farmers in Moilong sub-district, Banggai Regency, the determination of respondents was carried out deliberately by considering that Batui Selatan sub-district was the center of organic rice production in Banggai Regency, The data analysis used was quantitatively by calculating marketing margins, the results showed that the rice marketing channel from farmers was handed over to intermediary traders and directly to consumers. The marketing margin of rice was IDR 1000 rupiah where the selling price from rice farmers to intermediary traders was IDR. 14,000 and the selling price back to consumers was IDR 15,000. The results showed that the efficiency of the rice marketing channel in Moilong District has a value of 40%, this figure is below 50% which means that the marketing channel is in the efficient category.
Exploring Rice Marketing Strategies: A Case Study of Toili Sub-district, Banggai Regency Muala, Bakri
Research Horizon Vol. 3 No. 3 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.3.2023.123

Abstract

Agricultural marketing encompasses the movement of goods, ownership transfer, and the creation of utility in time, place, and form. Marketing institutions execute functions to facilitate this process. This research aims to understand the rice marketing margin. The respondents in this study are rice farmers in the Toili sub-district of Banggai Regency. The selection of respondents was deliberate, considering that the Toili sub-district is a center of rice production in Banggai Regency. The data analysis used quantitative methods to calculate the marketing margin. The research results indicate that the rice marketing channels from farmers are directed to both collector traders and directly to consumers. The marketing margin for rice is Rp. 1000 Indonesian Rupiah, where the selling price from rice farmers to collector traders is Rp. 13,000 and the resale price to consumers is Rp. 14,000. The research findings reveal that the efficiency of the rice marketing channel in the Toili sub-district has a value of 28.57%, which is below the threshold of 50% indicating efficient marketing channels.
Sustainability Strategy for Organic Rice Agribusiness Development in Banggai Regency Muala, Bakri; Antara, Made; Laapo, Alimudin; Effendy, Effendy; Hadayani, Hadayani
Jurnal Penelitian Pendidikan IPA Vol 10 No 11 (2024): November
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i11.9387

Abstract

The solution to reduce the negative impact of inorganic farming is to change to organic farming.  The definition of organic farming is an agricultural cultivation system that uses natural organic materials.  This study aims to analyze the level of sustainability of organic rice development in the social, economic, ecological, technological and infrastructure dimensions, governance and farmer ethics and develop a prioritization strategy for the sustainability of organic rice business development in Banggai Regency.  The number of samples was 47 respondents.  The data analysis method uses the RAP (Rapid Appraisal) method while for the determination of sustainability strategy decisions using SWOT Analysis and AHP.  The results showed that the level of sustainability of the ecological, economic, social, technological and infrastructure dimensions, ethics and morals showed quite sustainable, and the development dimension showed very sustainable. Strategy selection is in quadrant I (IFAS 1.507 and EFAS 2.266) by focusing on aggressive growth in the development of sustainable organic rice agribusiness with strategic steps, namely: Optimizing organic rice production through the use of production input subsystems; optimizing extension activities in company-assisted farmer groups, inviting non-organic rice farmers to join the organic rice agribusiness business, expanding paddy fields to increase organic rice production, optimizing promotional activities for organic rice products, maintaining the quality of organic rice, making Sinorang Village and Sumberharjo Village into Organic Rice Agrotourism Villages, improvement and modification of organic rice packaging, provision of RMU assistance, and agricultural machinery equipment and developing self-reliance of organic rice farmer groups.  
Co-Authors Alimudin Laapo Effendy Effendy Hadayani Hadayani I Made Antara Mukhlis Mukhlis