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All Journal SEEIJ (Social Economics and Ecology International Journal) Lire Journal (Journal of Linguistics and Literature)
Indrawati, Desi
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences Other

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UNDERSTANDING ELECTRONIC LETTER WRITING FOR VOCATIONAL SCHOOL STUDENTS: MATERIAL AND PRACTICE Perdani, Yella Dezas; Indrawati, Desi; Sofiani, Nana; Istanti, Wati
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 1 (2025): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i1.12681

Abstract

Vocational school students are intended to be informed and instructed on the art of composing business emails through this community service activity. It employed service learning (SL), an approach that combined academic instruction with community service. The service learning was conducted at one vocational school in Bandung City, West Java. There were twenty-two students who participated in this service learning. Besides, the learning service was two hours long. Moreover, the research used qualitative design to describe the students’ effectiveness of the service learning in improving the students’ email writing ability. Observation was used as a data collection technique. The findings implied that the students showed significant engagement from the beginning of service learning. Besides, they also got involved in a group discussion after the practical practices. Other findings indicated that the students gave positive feedback in which the interactive and participatory format of service learning enhanced their engagement and motivation. Finally, the traning, material and practices gave beneficial experience for students in comprehending business email protocols, equipping them for the professional environment post-graduation.
SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT Sjaerodji, Yuda Suryasa; Indrawati, Desi
Lire Journal (Journal of Linguistics and Literature) Vol. 6 No. 1 (2022): Lire Journal (Journal of Linguistics and Literature)
Publisher : Elite Laboratory Jurusan Sastra Inggris Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/lire.v6i1.136

Abstract

Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising. This research aims to analyze the semiotic typography components of Apple's virtual advertisement on YouTube and to find out the meanings constructed on Apple's virtual advertisement. This research was conducted qualitatively to analyze the semiotic typography components and the meanings constructed in Apple's virtual advertisement on YouTube Apple Channel, Introducing iPad Air — Apple in 2020. In doing so, this research deals with the semiotic analysis of typography suggested by Van Leeuwen (2006). The results of this research show that there were two elements inside, they were verbal and nonverbal signs. According to the elements, those signs may appear in the form of verbal and nonverbal, such as music, sound effect, typeface, anatomy of letters, font size, shape, color, motion (kinetic typography), model, and situation. In addition, those components were proven to have certain meanings that qualify the insight of Apple virtual advertisement depending on the nature of their elements.
Co-Authors Perdani, Yella Dezas Sjaerodji, Yuda Suryasa Sofiani, Nana Wati Istanti