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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Business Management Research
Angelia, Monica
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PENGETAHUAN, AKUNTABILITAS, DAN PROFESIONALISME TERHADAP KUALITAS HASIL KERJA AUDITOR (BPKP) SUMATERA UTARA Angelia, Monica; Ginting, Dhea Monica br; Hutagalung, Doni Krisnawan; Hayati, Keumala

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.295 KB) | DOI: 10.31955/mea.v4i3.547

Abstract

Tujuan penelitian untuk mengetahui pengaruh pengetahuan terhadap kualitas hasil kerja auditor , pengaruh akuntabilitas terhadap kualitas hasil kerja auditor, pengaruh profesionalisme terhadap kualitas hasil kerja auditor dan untuk mengetahui pengaruh profesionalisme terhadap kualitas hasil kerja auditor. Pengaruh pengetahuan, akuntabilitas, dan profesionalisme terhadap kualitas kualitas hasil kerja auditor. Penelitian diklasifikasikan sebagai penelitian kuantitatif. Analisis data dengan regresi linier berganda menggunakan bantuan perangkat lunak SPSS. Metode sampel ialah sampel jenuh. Sampel sebanyak 70 orang dari seluruh populasi.
Peran Promosi Penjualan “Korean Wave” sebagai Mediator Brand Ambassador dengan Minat Beli Konsumen Produk “Somethinc” Angelia, Monica; Khouroh, Umu
Business Management Research Vol 2, No 1 (2023): January 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9529

Abstract

This study investigates the effect of brand ambassadors and sales promotion on purchase intention and the mediating role of sales promotion in the relationship between brand ambassadors and purchase intention. The research was conducted through a closed survey and Partial Least Square modeling on a sample of consumers who had used cosmetic “somethinc”. The results of the study show that brand ambassadors do not influence consumers’ purchase intention, on the contrary, sales promotion influences purchase intention positively. Another finding is that sales promotion mediates the relationship between brand ambassadors and purchase intention. Therefore, this paper highlights the importance of paying attention to sales promotions that are used to increase purchasing intention which ends in purchasing decisions. Although the findings of this study are limited to brand ambassadors and sales promotion, this opens the way for further research on this topic, especially regarding the various perceptions of sales promotion carried out and appropriate sales promotion techniques, both among academics and marketing practitioners.
Co-Authors Ginting, Dhea Monica br Hutagalung, Doni Krisnawan Keumala Hayati Umu Khouroh