Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Abadimas Adi Buana
Enny Widyaningrum, Mahmudah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Inovasi Pengrajin Racikan Biji Kopi “REMPAH” Healthy Herbal Dan Berdaya Saing Tinggi Berbasis Santripreneur Shofwan, Moch; Soehardjoepri, Soehardjoepri; Erma Widiana, Muslichah; Wahyudi, Suhud; Hafid Syaifudin, Wawan; Enny Widyaningrum, Mahmudah
Jurnal Abadimas Adi Buana Vol 4 No 2 (2021): Jurnal Abadimas Adi Buana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/abadimas.v4.i2.a2744

Abstract

Kopi adalah minuman hasil seduhan biji kopi yang telah disangrai dan dihaluskan menjadi bubuk. Merupakan salah satu komoditas di dunia yang dibudidayakan lebih dari 50 negara. Dua varietas pohon kopi yang dikenal secara umum yaitu Kopi Robusta (Coffea canephora) dan Kopi Arabika (Coffea arabica). Salah satu binaan PBI yang merintis bisnis melalui pengolahan biji kopi dan membuat kafe kopi “Antara Kita Coffee Everything” keistimewaannya owner adalah alumni ITS dari beberapa angkatan dan pondok pesantren. Karena masih skala kecil untuk permodalan masih menggunakan modal pribadi, Untuk pengenalan produk melalui pameran baik yang dilaksanakan oleh pemerintah maupun asosiasi. Hasil dari kegiatan ini yaitu dilaksanakannya serah terima mesin grinder kepada mitra, dengan tujuan meningkatnya omset serta menambah gerai, karyawan, dan jejaring.
Consumer Based Competitive Priorities of Via Tuban Shrimp Paste in the Indonesian Market: An Importance Performance Analysis: Prioritas Kompetitif Berbasis Konsumen dari Terasi Udang Via Tuban di Pasar Indonesia: Analisis Kepentingan-Kinerja Enny Widyaningrum, Mahmudah; Saputro, Andre Ridho; Saputra, Eka; Evawati, Diana; Widiana, Muslichah Erma; Prayogi, Yoga Adi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2245

Abstract

This study evaluates the consumer-based competitive priorities of Via Tuban shrimp paste (terasi) by analyzing the gap between perceived importance and performance of key product attributes using Importance–Performance Analysis (IPA). Drawing on the resource-based view and consumer value theory, the research assesses seven attributes; quality, packaging, price, distribution, brand image, food safety, and promotion & innovation through a structured 5-point Likert survey administered to 65 purposively selected consumers. Findings reveal a significant shortfall in performance relative to expectations, with a grand mean importance of 4.26 and performance of 2.63. All attributes show negative gaps; "quality" has the largest gap (−1.81) and falls into Quadrant I (high importance–low performance), marking it as the top priority for improvement. "Packaging," "distribution," and "food safety" fall into Quadrant II (high importance–high performance), indicating existing strengths. In contrast, "price" and "promotion & innovation" are lower priorities, while "brand image" suggests possible overemphasis. The study provides a clear, evidence-based roadmap for capability upgrading in traditional fermented seafood MSMEs and contributes to the strategic management of local food products by linking customer perception to actionable operational improvements. Limitations include a localized sample and reliance on self-reported data, suggesting opportunities for future research expansion.
Co-Authors Andre Ridho Saputro Diana Evawati, Diana Eka Saputra Hafid Syaifudin, Wawan Moch. Shofwan Muslichah Erma Widiana Soehardjoepri, Soehardjoepri Suhud Wahyudi Yoga Adi Prayogi