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All Journal Fokus Ekonomi Prosiding University Research Colloquium Jurnal Ilmiah Ilmu Terapan Universitas Jambi
Juwariyah, Nurul
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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THE INFLUENCE OF WORD OF MOUTH AND PRODUCT QUALITY ON MEDIATED LOYALTY BY PURCHASING DECISION FURNITURE BY CONSUMERS Juwariyah, Nurul; Hasanah, Nur; Akriana, Fajar; Santoso, Aprih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.225-230

Abstract

The purpose of this research is to analyze the influence of product quality, price perception and location on customer satisfaction at Warmindo Barokah Kedungmundu. The population in this study were Warmindo Barokah Kedungmundu customers. The research method used was purposive sampling. The data used were 99 respondents using the questionnaire data collection method. Data analysis uses multiple linear analysis. The results from respondent data prove that product quality has a positive and significant effect on customer satisfaction. Price perception has no effect on customer satisfaction and location has a positive and significant effect on customer satisfaction.
Peningkatan Kemampuan Manajemen Usaha Bagi UKM Olahan Pangan, di Desa Kenteng, Kecamatan Bandungan, Kabupaten Semarang Puspitasari, Diana; Lestari, Herwening Sindu; Rokhimah, Zulaika Putri; Juwariyah, Nurul
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Kecamatan Bandungan merupakan salah satu daerah yang produktif dalammenumbuhkan ekonomi masyarakat di sekitarnya. Sektor riil yangdikembangkan adalah sektor pertanian, pariwisata, perdagangan dan jasa,serta yang utama adalah industri kecil (UKM). Usaha Kecil dan Menengahmempunyai peran strategis sebagai penyumbang pertumbuhan ekonomi jugaberperan dalam penyerapan tenaga kerja. Salah satu bentuk Usaha Kecil danMenengah yang berpotensi untuk berkembang di Kecamatan Bandunganadalah UKM olahan pangan yang berada di Desa Kenteng. Permasalahanyang dihadapi dalam pengembangan usahanya adalah dari aspek keuanganyang disebabkan rendahnya pemahaman mengenai tata kelola usaha yang baikmeliputi minimnya sistem pembukuan, pembuatan laporan keuangan danpengelolaan yang belum optimal, serta belum ada pemisahan antara keuanganrumah tangga dengan keuangan usaha. Hal tersebut berimbas kepadapengembangan usahanya, terutama dalam mengetahui tingkat keuntungan yangsebenarnya. Metode yang digunakan dalam kegiatan pengabdian ini adalahdengan penyuluhan dan pelatihan pembukuan sederhana, Evaluasi kegiatandengan sharing dan diskusi. Sasaran kegiatan pengabdian adalah pelaku UKMOlahan Pangan di Desa Kenteng, Dari kegiatan pengabdian, diperoleh hasilbahwa peserta memiliki tambahan wawasan dan pengetahuan terkait denganpembukuan. Peserta juga mampu meningkatkan pemahaman dan kemampuanuntuk membuat, serta melaksanakan manajemen usaha yang baik melalui tatakelola usaha pembukuan sederhana. Hal tersebut tampak pada proses pelatihanpembukuan sederhan dan aktifnya para peserta dalam sesi tanya jawab padasaat kegiatan berlangsung.
MARKET ORIENTATION, INNOVATION, AND DIGITAL RESPONSIVENESS IN IMPROVING MARKETING PERFORMANCE OF CULINARY MSMES: A STUDY IN KUDUS REGENCY Arumsari, Nurul Rizka; Marka, Mira Meilia; Juwariyah, Nurul
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.53251

Abstract

This study examines how market orientation and innovation contribute to the marketing performance of culinary MSMEs in Kudus Regency, Indonesia, particularly in the context of increasing digital competition. A qualitative descriptive approach was employed. Data were collected through in-depth interviews, observation, and documentation involving 30 culinary MSME owners selected using purposive sampling. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing to identify patterns linking market orientation, innovation practices, and marketing performance outcomes. The findings indicate that innovation in culinary MSMEs is predominantly incremental and customer-driven. Market orientation is implemented informally through relational closeness and digital responsiveness. The synergy between digital-responsive market orientation and micro-adaptive innovation significantly contributes to improved marketing performance, reflected in sales growth, customer retention, and market expansion. MSMEs should institutionalize simple market intelligence systems and enhance digital engagement strategies to strengthen innovation cycles. This study introduces the concept of micro-adaptive innovation triggered by digital-responsive market orientation in resource-constrained MSMEs, extending classical market orientation theory into informal and digitally fragmented markets.
Co-Authors Akriana, Fajar Aprih Santoso Diana Puspitasari Lestari, Herwening Sindu Mira Meilia Marka Nur Hasanah Nurul Rizka Arumsari Rokhimah, Zulaika Putri