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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Educenter: Jurnal Ilmiah Pendidikan EDUCENTER JURNAL PENDIDIKAN
Raharja, Arif Budi
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Health Professions Social Sciences

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Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

Abstract

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.
Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

Abstract

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.
IMPLEMENTASI LMS MOODLE UNTUK E-LEARNING SD MUHAMMADIYAH MAESAN DAN SD MUHAMMADIYAH BANGERAN, YOGYAKARTA Fajrin, Hanifah Rahmi; Widadi, Sigit; Raharja, Arif Budi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.78-84

Abstract

Generally, schools in remote areas, in this case SD Muhammadiyah Maesan and SD Muhammadiyah Bangeran have few students, this could be due to several factors related to learning technology, namely: teacher competence in using ICT devices for learning is inadequate, elementary schools do not yet have software as a forum for digital learning content that can be a medium for interaction of teaching and learning activities between teachers and students via the internet, ICT infrastructure in elementary schools is not sufficient for learning. Therefore, the community service team implemented a Moodle learning management system (LMS) platform for learning in both schools. With this e learning platform, it can make it easier for teachers or teaching staff to create IT / e learning-based teaching material content. The teachers are taught the process of installing, dressing and maintaining the devices. After the implementation of community service, SD Muhammadiyah Maesan and SD Muhammadiyah Bangeran can use e-learning / moodle cloud in managing the subjects to be taught.
Co-Authors dharmajaya, agung Hanifah Rahmi Fajrin, Hanifah Rahmi Nono Arief Rachman Widadi, Sigit