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All Journal Indonesian Journal of Business and Management Indonesian Journal Of Economy Studies
Musfirah, A.
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Economics, Econometrics & Finance Social Sciences

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PENGARUH SISTEM INFORMASI MANAJEMEN DAN MOTIVASI BELAJAR TERHADAP PENINGKATAN MUTU BELAJAR MELALUI KEMAMPUAN INOVASI DI BIMBINGAN BELAJAR AMSTERDAM INSTITUTE KOTA MAKASSAR Musfirah, A.; Ruslan, Muhlis; Abduh, Thamrin
Indonesian Journal of Business and Management Vol. 2 No. 1 (2019): Indonesian Journal of Business and Management, Desember 2019
Publisher : Postgraduate Bosowa University Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35965/jbm.v2i1.161

Abstract

Penelitian ini bertujuan untuk mengkaji, menganalisis menginterpretasi sistem informasi manajemen dan motivasi belajar terhadap peningkatan mutu belajar melalui kemampuan inovasi. Penelitian ini bersifat deskriftip analisis dengan menggunakan pendekatan kuantitatif dan pendekatan kualitatif. Metode analisis yang digunakan adalah pendekatan kuantitatif. Data diperoleh dari bimbingan Amsterdam dan responden (siswa bimbingan belajar Amsterdam). Hasil penelitian ini dapat menemukan beberapa faktor yang mempengaruhi peningkatan mutu belajar di bimbingan Amsterdam. Antara lain sistem informasi manajemen dan motivasi belajar dan kemampuan inovasi berpengaruh positif dan signifikan terhadap peningkatan mutu belajar di bimbingan belajar Amsterdam. Sistem informasi manajemen berpengaruh positif dan signifikan terhadap kemampuan motivasi. Motivasi belajar berpengaruh positif dan signifikan terhadap kemampuan motivasi. Kemampuan motivasi berpengaruh positif dan signifikan terhadap peningkatan mutu belajar. Sistem informasi manajemen berpengaruh positif dan signifikan terhadap peningkatan mutu belajar melalui kemampuan inovasi. Pengaruh motivasi belajar berpengaruh positif dan signifikan terhadap peningkatan mutu belajar melalui kemampuan inovasi. This study aims to examine, analyze the interpretation of management information systems and learning motivation towards improving the quality of learning through the ability of innovation. This research is a descriptive analysis using a quantitative approach and a qualitative approach. And the analytical method used is a quantitative approach. Data obtained from the guidance of Amsterdam and respondents (Amsterdam tutoring students). The results of this study can find several factors that influence the improvement of the quality of learning in the guidance of Amsterdam. Among other things, management information systems and learning motivation and innovation ability have a positive and significant effect on improving the quality of learning in Amsterdam tutoring. Management information systems have a positive and significant effect on motivation ability. Learning motivation has a positive and significant effect on the ability of motivation. The ability of motivation has a positive and significant effect on improving the quality of learning. Management information systems have a positive and significant effect on improving the quality of learning through innovation capabilities. The influence of learning motivation has a positive and significant effect on improving the quality of learning through the ability of innovation.
MARKETING STRATEGY FOR PRODUCTS IN SMALL AND MEDIUM ENTERPRISES (BANTAENG COFFEE CENTER) IN BANTAENG REGENCY Ayu, Retno; Musfirah, A.
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Publisher : Indonesian Journal Of Economy Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine and analyse the constraints of product marketing strategies and development strategies of Small and Medium Enterprises (Bantaeng Coffee Center) in Bantaeng Regency. This research uses a qualitative approach with a descriptive type, aiming to analyse and understand in depth the condition of SMEs of Banyorang Coffee Processing Center in Bantaeng, through observation, interviews, and document analysis. The research will be conducted for two months in June and July 2024 at the SME, which is an important centre of coffee production. The focus of the research is the influence of the 7P Marketing Mix on SME business development, with research subjects including the Head of Marketing, Services Unit, Head of Production Unit, coffee farmers, and customers. The results showed that Bantaeng Coffee Centre SMEs face three main constraints in marketing strategy, namely coffee price fluctuations, processing constraints, and human resource quality, which significantly affect business competitiveness and sustainability. To overcome these challenges, the development strategies implemented include improving product quality, flexible pricing, promotion through various channels, human resource management, and optimisation of production processes, which overall contribute to improving SME competitiveness in local and international markets. Based on the results of the study, it can be concluded that Bantaeng Coffee Sentra SMEs face significant constraints in marketing strategies related to price fluctuations, processing, and quality of human resources, but have implemented effective development strategies through the 7P marketing mix to improve competitiveness and product quality in local and international markets.
MARKETING STRATEGY FOR PRODUCTS IN SMALL AND MEDIUM ENTERPRISES (BANTAENG COFFEE CENTER) IN BANTAENG REGENCY Ayu, Retno; Musfirah, A.
Indonesian Journal Of Economy Studies Vol. 3 No. 2 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i2.86

Abstract

The purpose of this study was to examine and analyse the constraints of product marketing strategies and development strategies of Small and Medium Enterprises (Bantaeng Coffee Center) in Bantaeng Regency. This research uses a qualitative approach with a descriptive type, aiming to analyse and understand in depth the condition of SMEs of Banyorang Coffee Processing Center in Bantaeng, through observation, interviews, and document analysis. The research will be conducted for two months in June and July 2024 at the SME, which is an important centre of coffee production. The focus of the research is the influence of the 7P Marketing Mix on SME business development, with research subjects including the Head of Marketing, Services Unit, Head of Production Unit, coffee farmers, and customers. The results showed that Bantaeng Coffee Centre SMEs face three main constraints in marketing strategy, namely coffee price fluctuations, processing constraints, and human resource quality, which significantly affect business competitiveness and sustainability. To overcome these challenges, the development strategies implemented include improving product quality, flexible pricing, promotion through various channels, human resource management, and optimisation of production processes, which overall contribute to improving SME competitiveness in local and international markets. Based on the results of the study, it can be concluded that Bantaeng Coffee Sentra SMEs face significant constraints in marketing strategies related to price fluctuations, processing, and quality of human resources, but have implemented effective development strategies through the 7P marketing mix to improve competitiveness and product quality in local and international markets.
Co-Authors Abduh, Thamrin Ayu, Retno Ruslan, Muhlis