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p-Index From 2021 - 2026
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All Journal LUGAS Jurnal Komunikasi Dharmahita: Journal of Community Service and Development
Susanto, Rofian Dedi
Unknown Affiliation
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Public Relations PT Indonesia Comnets Plus dalam Meningkatkan Citra Positif Perusahaan Susanto, Rofian Dedi; Prasetyanto, Muhammad Iqbal
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4844

Abstract

Public Relations Strategy is a key element in the long-term success and sustainability of a Company. By focusing on the importance of public relations strategies, a Company can more easily build and enhance a positive image in the eyes of the public. This research aims to determine the public relations strategy of PT Indonesia Comnets Plus in enhancing the company's positive image, as well as identifying the challenges and efforts involved. The research method used in this study is a descriptive qualitative method with primary data collection techniques through Interviews, observations, and documentation, as well as secondary data through literature reviews using Books, Journals, and the Internet. The results of this study indicate that the element of social responsibility through the Corporate Social Responsibility (CSR) program is the most effective strategy for enhancing the positive image of PT Indonesia Comnets Plus. This is supported by other elements that help create and enhance the company's positive image as a reliable, innovative, and responsible telecommunications network service provider committed to customer satisfaction. Each of these elements has its own challenges and obstacles, requiring efforts through training and development, collaboration, consistent branding, and continuous evaluation tailored to the specific challenges of each element.
Estetika UGC Low-Fidelity dan Konstruksi Autentisitas Merek di Media Sosial Susanto, Rofian Dedi
LUGAS Jurnal Komunikasi Vol. 9 No. 2: Desember 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i2.5424

Abstract

Digital transformation has shifted marketing communication from brand-centered messaging to participatory meaning-making, where consumers actively co-construct brand perceptions. This study analyzes the use of low-fidelity User-Generated Content (UGC) on Instagram @scarlettofficial to build brand authenticity, identifies key visual and textual markers of low-fidelity aesthetics, and examines how audience interaction contributes to the social construction of authenticity. Using a qualitative netnographic approach, 60 low-fidelity UGC posts and audience comments were observed. Findings show that natural lighting, handheld camera movements, genuine expressions, informal language, reflective captions, and emojis serve as authenticity markers. Audience engagement fosters co-construction of authenticity through emotional resonance, comparative cognition, and normative responses. Low-fidelity UGC is thus a participatory communication strategy that enhances credibility, emotional closeness, and perceived authenticity in social media marketing.
From Bystanders to Upstanders: Cultivating Digital Citizenship to Combat Cyberbullying among Vocational Students High School Students Susanto, Rofian Dedi; Lindawati, Sri
Dharmahita: Journal of Community Service and Development Dharmahita Vol 3, No 1, 2026
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/dharmahita.v3i1.14792

Abstract

The penetration of digital technology has heavily disrupted adolescent interaction patterns. The pervasive use of social media, when lacking adequate moral literacy, triggers the normalization of cyberbullying within school environments. This community service initiative aimed to fortify students' digital communication ethics and cognitive empathy through a novel framework: the Upstander-Based Digital Ethics Intervention. Involving 39 twelfth-grade students from SMK Kesuma Bangsa 2 Depok, the intervention utilized a Participatory Communication Approach. The program's stages encompassed baseline mapping, interactive digital citizenship education, case study analysis, role-playing simulations, and comprehensive evaluations. Quantitative outcomes revealed a substantial cognitive transformation, with the average literacy score surging by 60% (from 55 to 88). Psychomotor evaluations via role-play demonstrated that students successfully exercised assertive communication, shifting their behavioral tendencies from passive spectators (bystanders) to active defenders (upstanders). The findings were scrutinized using social learning and behavior change theories. Despite the potential for short-term observational bias, this program successfully laid the groundwork for a healthy cyber ecosystem through collective ethical commitments and the provision of a sustainable educational module to the institution.  
Co-Authors Prasetyanto, Muhammad Iqbal Sri Lindawati