Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal LUGAS Jurnal Komunikasi
Susanto, Rofian Dedi
Unknown Affiliation
Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Public Relations PT Indonesia Comnets Plus dalam Meningkatkan Citra Positif Perusahaan Susanto, Rofian Dedi; Prasetyanto, Muhammad Iqbal
LUGAS Jurnal Komunikasi Vol. 9 No. 1: Juni 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i1.4844

Abstract

Public Relations Strategy is a key element in the long-term success and sustainability of a Company. By focusing on the importance of public relations strategies, a Company can more easily build and enhance a positive image in the eyes of the public. This research aims to determine the public relations strategy of PT Indonesia Comnets Plus in enhancing the company's positive image, as well as identifying the challenges and efforts involved. The research method used in this study is a descriptive qualitative method with primary data collection techniques through Interviews, observations, and documentation, as well as secondary data through literature reviews using Books, Journals, and the Internet. The results of this study indicate that the element of social responsibility through the Corporate Social Responsibility (CSR) program is the most effective strategy for enhancing the positive image of PT Indonesia Comnets Plus. This is supported by other elements that help create and enhance the company's positive image as a reliable, innovative, and responsible telecommunications network service provider committed to customer satisfaction. Each of these elements has its own challenges and obstacles, requiring efforts through training and development, collaboration, consistent branding, and continuous evaluation tailored to the specific challenges of each element.
Estetika UGC Low-Fidelity dan Konstruksi Autentisitas Merek di Media Sosial Susanto, Rofian Dedi
LUGAS Jurnal Komunikasi Vol. 9 No. 2: Desember 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v9i2.5424

Abstract

Digital transformation has shifted marketing communication from brand-centered messaging to participatory meaning-making, where consumers actively co-construct brand perceptions. This study analyzes the use of low-fidelity User-Generated Content (UGC) on Instagram @scarlettofficial to build brand authenticity, identifies key visual and textual markers of low-fidelity aesthetics, and examines how audience interaction contributes to the social construction of authenticity. Using a qualitative netnographic approach, 60 low-fidelity UGC posts and audience comments were observed. Findings show that natural lighting, handheld camera movements, genuine expressions, informal language, reflective captions, and emojis serve as authenticity markers. Audience engagement fosters co-construction of authenticity through emotional resonance, comparative cognition, and normative responses. Low-fidelity UGC is thus a participatory communication strategy that enhances credibility, emotional closeness, and perceived authenticity in social media marketing.
Co-Authors Prasetyanto, Muhammad Iqbal