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All Journal Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Lingkar Ekonomika: Jurnal Ilmu Ekonomi dan Studi Pembangunan
Setiarso, Oke
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Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences

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Analisis Ekonomi Usaha Angkringan di Purwokerto (Studi Kasus Usaha Angkringan di Kecamatan Purwokerto Utara) Jamil, Harun Nur; Setiarso, Oke; Windhani, Kikin
Lingka Ekonomika Vol 2 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jle.v2i1.11135

Abstract

The present study is entitled “Economical Analysis among Street Food Vendors (Angkringan) in Purwokerto, Indonesia: The Case of Angkringans in North Purwokerto”. The research question deals with the sum of profits and its financial efficiency of the food vendor management. Specifically, the study is aimed at investigating how much the profit is gained and how economical its efficiency is among the vendors. This study is based on prime data generated from interview and questionnaires administered to the food vendor owners. The total number of subjects in the study 15 street food vendors in North Purwokerto. The study was carried out from 30 July to 12 November 2018. Data analysis was focused on income generated, cost and benefit, and its economic efficiency. Findings of the study indicated that the highest profit among the 15 street vendors was Rp 5.942.000 (IDR 5,942,000) per month and Rp - 4.269.000 (IDR 4,269,000) was the least. Out of the total number of 15 vendors, 11 (73%) got expected profits, and the rest, 4 (27%) lost its profits. Level of economic efficiency of its profits among 15 vendors reached 1,26%/month (the most) and 0,70 (the least). In other words, out of the total number of the vendors, 11 (73%) indicated its efficiency and 4 (27%) showed inefficiency. Implications of the study to the management of the street vendors that lost their profits are concerned with the way how to manage financial accounts, considering its feasible locations, and efficiently managing raw materials. Thus, good management of vendors is urgently needed to pursue balanced profits to consider the feasibility of the food vendor entrepreneurship.
Pelatihan E-Marketing Bagi Penggiat Wisata Curug Gomblang Desa Kalisalak Sofiatul Khotimah; Setiarso, Oke; Retno Kurniasih; Meutia Karunia Dewi
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 1 No 3 (2023): Maret 2023
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v1i3.71

Abstract

Teknologi yang semakin canggih harusnya mampu menyentuh seluruh aspek kegiatan. Salah satunya yaitu dalam aspek pemasaran untuk memberikan informasi mengenai destinasi wisata baru. Saat ini, tren masyarakat mengalami peningkatan dalam melakukan pencarian objek wisata melalui media sosial, baik itu instagram, facebook, google, dan lain sebagainya. Oleh karena itu, penggiat wisata sudah seharusnya dapat memahami penggunaan media sosial sebagai salah satu alternatif E-Marketing (pemasaran elektronik). Program pengabdian penerapan IPTEKS ini bertujuan untuk melakukan pelatihan dan pendampingan E-Marketing kepada penggiat wisata di Curug Gomblang yang bertempat di Desa Kalisalak Kecamatan Kedungbanteng Kabupaten Banyumas sehingga minat masyarakat berkunjung ke wisata Curug Gomblang dapat meningkat. Program pengabdian penerapan IPTEKS dilakukan dengan menggunakan metode pelatihan E-Marketing dan pengabdian dalam bentuk pelatihan video, pembuatan konten youtube dan media sosial, serta penggunaan copywriting. Luaran yang diharapkan dari adanya program ini adalah artikel pengabdian, makalah yang diseminarkan, dan video.
Co-Authors Harun Nur Jamiel Meutia Karunia Dewi Retno Kurniasih Sofiatul Khotimah, Sofiatul Windhani, Kikin