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All Journal Sketsa Bisnis JKIE (Journal Knowledge Industrial Engineering) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis dan Akuntansi MES Management Journal Journal of Social And Economics Research Neraca Manajemen, Akuntansi, dan Ekonomi journal of social and economic research Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Amma Fazizah
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Sketsa Bisnis

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Pengaruh Gaya Hidup, Reputasi Merek dan Kualitas Pelayanan Terhadap Keputusan Pembelian : Studi Pada Konsumen Resto Miami Chicken Purwosari Eko Agus Alfianto; Amma Fazizah; Nurul Mufida
SKeTsa Bisnis (e-jurnal) Vol 5 No 1 (2018)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v5i1.1591

Abstract

Abstract . The main problem in this study is whether lifestyle, brand reputation and service quality have a positive and significant effect both partially and simultaneously on purchasing decisions. The research method used is a quantitative method using multiple linear regression analysis approaches. This study uses the SPSS 17.0 program. The results showed that lifestyle variables, brand reputation and service quality had a positive and significant effect both partially and simultaneously on purchasing decisions Keywords: Lifestyle, Brand Reputation, Service Quality and Purchasing Decisions Abstrak Masalah pokok dalam penelitian ini adalah apakah gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial dan simultan terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan pendekatan analisis regresi linier berganda. Penelitian ini menggunakan program SPSS 17.0. Hasil penelitian menunjukkan bahwa variable gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan pembelian Keywords: Gaya Hidup, Reputasi Merek, Kualitas Pelayanan Dan Keputusan Pembelian
Customer Satisfaction and Repurchase Intention in Terms of E-Commerce Logistics Service Quality and Recovery Service Amma Fazizah; Rakhmawati, Antin; Eko Agus Alfianto; Dewi Nikmatul Husnah
SKeTsa Bisnis (e-jurnal) Vol 11 No 1 (2024): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v11i1.4150

Abstract

Abstract The shift from traditional markets to digital markets makes the community's need for expedition services very high. The increasing number of business competitors in electronic services requires companies to always pay attention to consumer needs and try to meet consumer expectations by providing quality electronic services that can create customer satisfaction. This study aims to determine the effect of E-Service Quality and E-Recovery Service on Repurchase Intention through Customer Satisfaction as a mediating variable. The type of research used is explanatory research with a quantitative approach. The sample is 100 respondents who are J&T Express Indonesia customers who have submitted complaints to the X @jntexpressid. Data analysis used is PLS- SEM analysis with mediating effect. The results showed that: the E-Service Quality had a significant direct and indirect effect on Repurchase Intention through Customer Satisfaction;variable E-Recovery Service is not a significant direct effect on Repurchase Intention but an indirect significant effect on Repurchase Intention through Customer Satisfaction; Customer Satisfaction as a mediating variable significant effect on Repurchase Intention. Abstrak Pergeseran pasar tradisional ke pasar digital menjadikan kebutuhan masyarakat akan jasa ekspedisi sangat tinggi. Meningkatnya jumlah pesaing bisnis dalam layanan elektronik menuntut perusahaan untuk selalu memperhatikan kebutuhan konsumen serta berusaha memenuhi harapan konsumen dengan memberikan kualitas pelayanan elektronik yang dapat menciptakan kepuasan konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh E-Service Quality dan E-Recovery Service terhadap Repurchase Intention melalui Customer Satisfaction sebagai variabel mediasi. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Sampel sebanyak 100 responden yang merupakan pelanggan J&T Express Indonesia yang pernah mengajukan keluhan kepada akun X @jntexpressid. Analisis data yang digunakan adalah analisis PLS-SEM dengan efek mediasi. Hasil penelitian menunjukkan bahwa: variabel E-Service Quality berpengaruh signifikan secara langsung dan tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; variabel E-Recovery Service tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention namun berpengaruh signifikan secara tidak langsung terhadap Repurchase Intention melalui Customer Satisfaction; Customer Satisfaction sebagai variabel mediasi berpengaruh signifikan terhadap Repurchase Intention.
Co-Authors Achmad Sandy Firmansyah Alfiatur Rohmania Anisa Wulandari Antin Rakhmawati Any Urwatul Wusko Dewi Nikmatul Husnah Eko Agus Alfianto Merry Tri Utami Muchammad Ghufron Nur Afifa Agustin Nur Faizatun Nufus Mashfiatul Kamalia Nurul Mufida Nyoga Fery Afriyanto