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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Indonesian Journal Of Business And Entrepreneurship Research
Nurul Mufida
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Economics, Econometrics & Finance Education

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GAMBARAN PENGELOLAAN TAMAN PENITIPAN ANAK (TPA) SE-KECAMATAN TAMPAN KOTA MADYA PEKANBARU Nurul Mufida; Wusono Indarto; Enda Puspitasari
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 5, No 1 (2018): WISUDA APRIL 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract

Abstract: This research is to know how the description of TPA management a district in Tampan Pekanbaru City, subject of research in this research is 42 principals of TPA Tampan district of Pekanbaru City with 8 indicators. The method used is descriptive quantitative method to know the description of management of TPA. Data collection technique is using questionnaire. Based on the results of data analysis obtained the percentage of 8 indicators are: The physical indicators of TPA in Tampan district of Pekanbaru City is (69,64%) then TPA in Tampan district of Pekanbaru City has been categorized as good (G). Indicator of toys and equipment of TPA in Tampan district of Pekanbaru City is (57,54%) so that the TPA of Tampan district of Pekanbaru City has been categorized as good (G). The indicator ratio of baby sitters of TPA in Tampan district of Pekanbaru City is (55,06%) then the TPA of Tampan district of Pekanbaru City has been categorized as less (L). Indicators of daily activities of TPA in Tampan district of Pekanbaru City is (63,09%) then the TPA in Tampan district of Pekanbaru City has been categorized as good (G). The indicator of qualification of baby sitters in TPA in Tampan district of Pekanbaru City is (64,88%) then the TPA in Tampan district has been categorized as good (G). Indicator of adult’s interaction of TPA in Tampan district of Pekanbaru City is (83,63%) then TPA in Tampan district of Pekanbaru City has been categorized as excellent (E). Indicator of the relationship with the parents of TPA in Tampan district of Pekanbaru City is (64,88%) then the TPA in Tampan district of Pekanbaru City has been categorized as good (G). Indicator of licensing and accreditation of TPA in Tampan district of Pekanbaru City is (61,90%) then TPA in Tampan district of Pekanbaru City has been categorized as good (G).Keyword: Child Care Center Management (TPA)
Do Marketing Strategy and Product Innovation Contribute to the Marketing Performance of Culinary Enterprises? Muh. Yahya; Nurul Mufida; Mahmudatus Sholihah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2494

Abstract

This study aims to examine the impact of marketing strategy and product innovation on marketing performance at Rumah Roti store in Makassar. The population consists of buyers on Jalan Toddopuli 10, with a sample of 31 buyers. Data collection methods include literature review, documentation, and questionnaires. The analysis methods used are validity tests, reliability tests, classical assumption tests, linear regression analysis, t-tests, F-tests, and the coefficient of determination (R2). The t-test results show that both marketing strategy and product innovation have a significant impact on marketing performance. The F-test results indicate that these variables simultaneously influence marketing performance. The coefficient of determination reveals that 94.8% of the variance in marketing performance is explained by marketing strategy and product innovation, with the remaining 5.2% attributed to other factors not included in this study, such as product quality and entrepreneurial orientation. The study concludes that market orientation and service quality are critical factors influencing marketing performance at Rumah Roti store. The recommendation is that the store owner should focus more on innovation, market orientation, and service quality to enhance customer attraction to the store.
Co-Authors Enda Puspitasari Mahmudatus Sholihah Muh. Yahya Wusono Indarto