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All Journal Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Sketsa Bisnis Indonesian Journal Of Business And Entrepreneurship Research Fundamental and Applied Management Journal
Nurul Mufida
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Economics, Econometrics & Finance Education Social Sciences

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GAMBARAN PENGELOLAAN TAMAN PENITIPAN ANAK (TPA) SE-KECAMATAN TAMPAN KOTA MADYA PEKANBARU Nurul Mufida; Wusono Indarto; Enda Puspitasari
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 5, No 1 (2018): WISUDA APRIL 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract

Abstract: This research is to know how the description of TPA management a district in Tampan Pekanbaru City, subject of research in this research is 42 principals of TPA Tampan district of Pekanbaru City with 8 indicators. The method used is descriptive quantitative method to know the description of management of TPA. Data collection technique is using questionnaire. Based on the results of data analysis obtained the percentage of 8 indicators are: The physical indicators of TPA in Tampan district of Pekanbaru City is (69,64%) then TPA in Tampan district of Pekanbaru City has been categorized as good (G). Indicator of toys and equipment of TPA in Tampan district of Pekanbaru City is (57,54%) so that the TPA of Tampan district of Pekanbaru City has been categorized as good (G). The indicator ratio of baby sitters of TPA in Tampan district of Pekanbaru City is (55,06%) then the TPA of Tampan district of Pekanbaru City has been categorized as less (L). Indicators of daily activities of TPA in Tampan district of Pekanbaru City is (63,09%) then the TPA in Tampan district of Pekanbaru City has been categorized as good (G). The indicator of qualification of baby sitters in TPA in Tampan district of Pekanbaru City is (64,88%) then the TPA in Tampan district has been categorized as good (G). Indicator of adult’s interaction of TPA in Tampan district of Pekanbaru City is (83,63%) then TPA in Tampan district of Pekanbaru City has been categorized as excellent (E). Indicator of the relationship with the parents of TPA in Tampan district of Pekanbaru City is (64,88%) then the TPA in Tampan district of Pekanbaru City has been categorized as good (G). Indicator of licensing and accreditation of TPA in Tampan district of Pekanbaru City is (61,90%) then TPA in Tampan district of Pekanbaru City has been categorized as good (G).Keyword: Child Care Center Management (TPA)
Do Marketing Strategy and Product Innovation Contribute to the Marketing Performance of Culinary Enterprises? Muh. Yahya; Nurul Mufida; Mahmudatus Sholihah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2494

Abstract

This study aims to examine the impact of marketing strategy and product innovation on marketing performance at Rumah Roti store in Makassar. The population consists of buyers on Jalan Toddopuli 10, with a sample of 31 buyers. Data collection methods include literature review, documentation, and questionnaires. The analysis methods used are validity tests, reliability tests, classical assumption tests, linear regression analysis, t-tests, F-tests, and the coefficient of determination (R2). The t-test results show that both marketing strategy and product innovation have a significant impact on marketing performance. The F-test results indicate that these variables simultaneously influence marketing performance. The coefficient of determination reveals that 94.8% of the variance in marketing performance is explained by marketing strategy and product innovation, with the remaining 5.2% attributed to other factors not included in this study, such as product quality and entrepreneurial orientation. The study concludes that market orientation and service quality are critical factors influencing marketing performance at Rumah Roti store. The recommendation is that the store owner should focus more on innovation, market orientation, and service quality to enhance customer attraction to the store.
Theory of Reasoned Action as a Framework for Analyzing Investment Knowledge in Generation Z Satria Lintang Rachmadana; Nurul Mufida; Hasnadia Rusdy; Arjuna Agung Grison Masiku
Fundamental and Applied Management Journal Vol. 2 No. 1 (2024): FAMJ, June 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i1.2243

Abstract

This study aims to explore investment knowledge among students at Universitas Negeri Makassar using the Theory of Reasoned Action as a framework. The research examines how investment knowledge is influenced by various factors such as behavioral intentions, financial literacy, cognitive biases, social behavior, attitudes toward behavior, and subjective norms. By applying the Theory of Reasoned Action, this study seeks to explain how these factors shape students' decision-making processes in investment. A descriptive analysis method was employed, with data collected through surveys and analyzed using SPSS software. The study involved a population of students from Universitas Negeri Makassar, focusing on how their attitudes, intentions, and social influences impact their investment decisions. The findings indicate that students’ investment decisions are significantly shaped by their attitudes toward investment behavior and their intentions to act. The results highlight the importance of developing financial literacy and addressing cognitive biases to improve students' investment knowledge. This research has implications for educational programs, emphasizing the need to enhance students' potential and equip them with the necessary skills and knowledge to make informed investment decisions.
Pengaruh Gaya Hidup, Reputasi Merek dan Kualitas Pelayanan Terhadap Keputusan Pembelian : Studi Pada Konsumen Resto Miami Chicken Purwosari Eko Agus Alfianto; Amma Fazizah; Nurul Mufida
SKeTsa Bisnis (e-jurnal) Vol 5 No 1 (2018)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v5i1.1591

Abstract

Abstract . The main problem in this study is whether lifestyle, brand reputation and service quality have a positive and significant effect both partially and simultaneously on purchasing decisions. The research method used is a quantitative method using multiple linear regression analysis approaches. This study uses the SPSS 17.0 program. The results showed that lifestyle variables, brand reputation and service quality had a positive and significant effect both partially and simultaneously on purchasing decisions Keywords: Lifestyle, Brand Reputation, Service Quality and Purchasing Decisions Abstrak Masalah pokok dalam penelitian ini adalah apakah gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial dan simultan terhadap keputusan pembelian. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan pendekatan analisis regresi linier berganda. Penelitian ini menggunakan program SPSS 17.0. Hasil penelitian menunjukkan bahwa variable gaya hidup, reputasi merek dan kualitas pelayanan berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan pembelian Keywords: Gaya Hidup, Reputasi Merek, Kualitas Pelayanan Dan Keputusan Pembelian
Pengaruh Modal Intelektual, Set Kesempatan Investasi Terhadap Kinerja Keuangan Dan Nilai Perusahaan Makanan dan Minumam Yang Terdaftar Pada BEI Periode 2012-2016 Nurul Mufida; Muhammad Saifi; Ari Darmawan
SKeTsa Bisnis (e-jurnal) Vol 7 No 2 (2020)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v7i2.2146

Abstract

In addition to increasing intangible assets, the company will also see the future by implementing policies regarding investment decisions to increase company performance and company value. For this reason, the purpose of this study is to examine the effect of intellectual capital, investment opportunity sets on company performance and firm value in food and beverage companies listed on the IDX for the period 2012-2106. The study population numbered 14 companies, while the sample used in this study was taken using purposive sampling, the number of samples taken in this research proposal is 11 samples that meet the criteria used. This study uses path analysis. The results of this study indicate that intellectual capital has no significant effect on financial performance, negative intellectual capital is not significant towards firm value, the investment opportunity set has a negative effect on financial performance. The investment opportunity set has a positive and significant effect on firm value, financial performance has a significant positive effect on firm value. ___________________________________________________________________ Perusahaan selain meingkatkan intangible asset, disisi lain perusahaan juga akan melihat masa depan dengan melakukan kebijakan mengenai keputusan investasi untuk menigkatkan kinerja perusahaan dan nilai perusahaan. Untuk itu tujuan penelitian ini adalah menguji pengaruh modal intelektual, set kesempatan investasi terhadap kinerja perusahaan dan nilai perusahaan pada perusahaan makanan dan minuman yang terdaftar pada BEI periode 2012-2106. Populasi penelitian berjumlah dengan jumlah 14 perusahaan, sedangkan Sampel yang digunakan dalam penelitian ini diambil dengan menggunakan purposive sampling, banyaknya sampel yang diambil dalam usulan penelitian ini adalah 11 sampel yang memenuhi kriteria yang digunakan. penelitian ini menggunakan analisis jalur (path analysis), Hasil penelitian ini menunjukkan modal intelektual tidak berpengaruh signifikan terhadap kinerja keuangan, modal intelektual negatif tidak signifikan terhadap nilai perusahaan, set kesempatan investasi berpengaruh negative pada kinerja keuangan. Set kesempatan investasi berpengaruh positif dan signifikan terhadap nilai perusahaan, kinerja keuangan berpengaruh positif signifikan terhadap nilai perusahaan.
Co-Authors Amma Fazizah Ari Darmawan Arjuna Agung Grison Masiku Eko Agus Alfianto Enda Puspitasari HASNADIA RUSDY Mahmudatus Sholihah Muh. Yahya Muhammad Saifi Rachmadana, Satria Lintang Wusono Indarto