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All Journal Journal of Islamic Nursing International Journal of Economics, Business and Accounting Research (IJEBAR)
Harmina, Harmina
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Economics, Econometrics & Finance Nursing

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ECOSYSTEM-BASED CRM INTEGRATION IN MULTI-UNIT UMRAH ENTERPRISES: A CASE STUDY OF TIGA MAHAREWA GROUP Harmina, Harmina; Basir, Mustika Kusuma; Burhanuddin, Fia Fauzia; Triany, Novika Ayu; Pagiling, Novieyanty
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18561

Abstract

This research explores the strategic imperative of Customer Relationship Management (CRM) integration within the Tiga Maharewa Group’s multi-unit business ecosystem, focusing on Umrah services. Qualitative inquiry and strategic analysis (IFAS/EFAS) revealed severe operational fragmentation (silos) and a critical lack of unified data, empirically positioning the firm in a strategic turnaround condition. To resolve this strategy-structure misalignment, the study developed a Conceptual Strategic Integration Model by synthesizing TOWS analysis and a revised Business Model Canvas. The proposed model is founded on Shared CRM Membership  and Collaborative Promotion, and crucially expands customer segmentation to formally incorporate Agents and External Merchants to facilitate Value Co-Creation. The study’s core contribution is a four-stage conceptual roadmap that recommends pragmatic implementation steps, from securing an executive mandate to system standardization. This model and roadmap provide a necessary strategic framework for the Tiga Maharewa Group to transform its siloed operations into a cohesive, data-driven ecosystem, ensuring enhanced efficiency, long-term competitive advantage, and alignment with the Islamic principle of Ta'awun (cooperation).
EFEKTIFITAS TERAPI ABDOMINAL STRETCHING EXERCISE DENGAN SEMANGKA TERHADAP DISMENORHOE Harmina, Harmina; hasnah, hasnah
Journal of Islamic Nursing Vol 2 No 1 (2017): Journal Of Islamic Nursing
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.685 KB) | DOI: 10.24252/join.v2i1.4966

Abstract

Introduction: Dysmenorrhea is lower abdominal pain that is felt just before or during menstruation. This Diamenorhea can disrupt a person's activity and can indirectly affect the productivity and quality of life. Dismenorhea can be resolved with non-pharmacological therapies, one of that is with Abdominal Stretching Exercise therapy with Watermelon. Objective: This study aimed to determine the effectiveness of therapy abdominal stretching exercise with watermelon against Dismenorhea on Nursing student UIN Alauddin Makassar. Methods: This study was conducted in February 2016 by the method of the research a Quasi-Experimental Non-Randomized Control group pretest-posttest. Analysis of data using statistical test of Wilcoxon t-test. Respondents were 20 people, ten people as intervention group and ten people as control group and collected data by purposive sampling method. Results : based on test results obtained statistical p value = 0.004, which means that there are significant differences Dismenorhea pre-test to post-test after abdominal stretching exercise therapy with watermelon. Discussion: Exercise is proven to increase endorphin levels four to five times in the blood, where increasing endorphin proved closely associated with a decrease in pain, especially pain Dismenorhea. Watermelon itself contains a lot of water so that it can function as a diuretic, which have a diuretic effect that relaxes the muscle menstrual cramps become limp. Conclusion: It can be concluded that treatment with watermelon abdominal stretching exercise effective against Dismenorhea and this therapy could be an alternative for someone who has Dismenorhea.
Co-Authors Basir, Mustika Kusuma Burhanuddin, Fia Fauzia Hasnah Hasnah Pagiling, Novieyanty Triany, Novika Ayu