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All Journal International Journal of Supply Chain Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Warta LPM Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nuryulia Praswati, Aflit
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Transportation

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Role of the Supply Chain Finance Application in Indonesian Listed Banking Industries Syamsudin, Syamsudin; Noormala Dewi, Syahrina; Nuryulia Praswati, Aflit
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5541

Abstract

The issue of supply chain management has been raised for nearly three decades, and based on available statistics, countries and organizations that have applied this knowledge have made significant progress in their respective fields and have made huge profits and large financial savings. In this study, while examining the existing infrastructure and the needs of the bank to enter the financing industry as one of the links in the supply chain of banks, the current state of the capital market and financing companies to the title of financing leaders was examined. Also, the profitability of financing companies and their types of services were studied and various methods of entering the industry were studied. In this regard, the strengths and weaknesses of entering the financing market as well as the opportunities and threats ahead were examined. In the end, the scheme of received commissions and hypothetical profit was proposed. One mechanism used to establish good supply chain management is the existence of a monitoring and monitoring system. The supply chain management mechanism in this study is shared with an internal mechanism proxy by an independent audit committee, audit committee financial expertise, frequency of audit committee meetings, managerial ownership, and an independent board of commissioners. The external mechanism is proxied by leverage. The population in this study is all banks that go public and are listed on the Indonesia Stock Exchange. This study uses a purposive sampling method, which is a sample based on the suitability of the characteristics of the sample with the specified sample selection criteria, with the following criteria: (1) Banks listed on the Indonesia Stock Exchange from 2015– 2017; (2) The Bank publishes annual reports from 2015 - 2017 and is published on the IDX website or the company's official website; (3) Having complete data relating to the variables used in this study. This study finds that most of the samples, management did not own the company's shares, besides that there was also no clear definition of financial expertise that must be owned by the audit committee. Studies have shown that the bank completes its supply chain by establishing a financing company while earning a profit and ensures the retention of current customers while getting potential customers.
Membangun Keterlibatan Pelanggan Melalui Pemasaran Media Sosial pada Merek 3Second: Ekuitas Merek dan Kepercayaan Merek Sebagai Variabel Mediasi Fauzy, Muhammad; Nuryulia Praswati, Aflit
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3427

Abstract

Dalam era digital, pemasaran media sosial telah menjadi strategi utama yang digunakan berbagai merek untuk meningkatkan keterlibatan pelanggan. Penelitian ini bertujuan untuk menganalisis dampak aktivitas pemasaran media sosial terhadap keterlibatan pelanggan pada merek 3Second, dengan ekuitas merek dan kepercayaan merek sebagai variabel mediasi. Menggunakan pendekatan model Stimulus-Organism-Response (S-O-R), penelitian ini berfokus pada 150 responden yang merupakan pengikut akun Instagram 3Second dan telah melakukan pembelian produk. Metode yang digunakan adalah Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa aktivitas pemasaran media sosial memiliki pengaruh positif signifikan terhadap ekuitas merek dan kepercayaan merek, yang selanjutnya meningkatkan keterlibatan pelanggan. Temuan ini memberikan wawasan strategis bagi pelaku bisnis dalam memaksimalkan efektivitas pemasaran media sosial untuk membangun hubungan yang lebih kuat dengan pelanggan.
Assistance for MSMEs Samiler Crackers Wonosunyo with Innovations in Samiler Printing Tools S. Wulandari, Indah Apriliana; Ravita Hanun, Nur; Amrulloh, Muhlasin; Sartono; Nuryulia Praswati, Aflit; D. Hermawan, Hardika; Maulidiyah, Indri
Warta LPM WARTA LPM, Vol. 28, No. 2, July 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v28i2.5474

Abstract

Samiler Crackers is a snack which very popular as a souvenirs from Wonosunyo Village, Pasuruan. The sweet and spicy flavor of taste become a customer reasons to reorder in the large quantities especially during Eid al Fitri Holiday. Often, the enterprises gets orders up to 1 tons on these day. One of the enterprises problem is still use conventional production equipment and seldom unable to fulfill the quantities order in the short periods of time. So they must to buy the crackers on the others supplier. Printing is stage which consuming much time and requires expertise of operators. So, this assistance is provide an innovation about Samiler Printing equipment, so that production process can be faster with uniform results. The printing process carried out manually for ± 3 minutes previously, can be eliminated to be 30-45 seconds with uniform of thickness and width.
Pengaruh Chatbot Marketing Quality Terhadap Customer Stickiness Melalui Social Presence, Perceived Warmth, dan Rapport Sebagai Variabel Intervening Aisha, Farah; Nuryulia Praswati, Aflit
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 10 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i10.9960

Abstract

This study aims to analyze the influence of chatbot marketing quality on customer stickiness with social presence, perceived warmth, and rapport as intervening variables, in e-commerce chatbot services in Indonesia. In this context, the quality of chatbot marketing is seen as a key factor that can shape customer attachment, both directly and through social and emotional perceptions during interactions. This study uses a quantitative approach with a survey method that was distributed online to 250 respondents who had used chatbot services on e-commerce platforms such as Shopee, TikTok Shop, Tokopedia, Lazada and Zalora. The sampling technique was carried out using the purposive sampling method, while the data analysis was carried out using the SEM-PLS method with the help of SmartPLS software version 3.0. The results of the study show that chatbot marketing quality has a positive and significant effect on social presence, perceived warmth, and rapport, which then has a positive impact on customer stickiness. These three intervening variables have also been shown to mediate the relationship between chatbot quality and customer attachment. These findings imply that the development of quality chatbots not only improves service efficiency, but can also build a more humane and enjoyable interaction experience, which ultimately strengthens customer loyalty to e-commerce platforms. This research is expected to be a reference in the development of digital technology-based marketing strategies in the e-commerce sector.
Co-Authors Aisha, Farah Amrulloh, Muhlasin D. Hermawan, Hardika Maulidiyah, Indri Muhammad Fauzy Nur Ravita Hanun S. Wulandari, Indah Apriliana Sartono Syahrina Noormala Dewi, Syahrina Noormala Syamsudin Syamsudin