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Modeling of Service Supply Chain and Its Relationship on Repurchase Intention: Case study of Lion Air’s in Indonesia Rivai, Prabumenang Agung Kresnamurti; Afpriyanto, Ari; Rizan, Mohamad; Omar, Khatijah
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5452

Abstract

Abstract— Over the past decade, the air travel passengers in Indonesia was recorded high and increased time to time. However, besides the big opportunities, the air travel providers have faced numerous issues such as airlines operation. In conjunction with the issue, this study aims to investigate the model of service supply chain and its relationship on repurchase intention in Lion Airlines. The design of this study is quantitative approach through survey questionnaire. A total of 200 passengers have participated in this study and the data analyzed using structural equation modeling that assisted by LISREL-8. The results of analysis show that Service supply chain and Complaint Handling have a significant and positive relationship on Corporate Image. Also, this study found that Delay has negatively and significant effect on Repurchase Intention. Service supply chain, Complaint Handling and Corporate Image have a significant positive relationship on Repurchase Intention. In conclusion, this study suggests the airlines must improve their strategies to provide the best service to passengers. It aims to increase their repurchase intention for Lion Airlines.Keywords— Service supply chain, Delay, Complaint Handling, Corporate Image, Repurchase Intention.
Investigating the Supply Chain Strategy for Stock Investment Decision Making: Theory Planned Behavior and Reasoned Action Sadalia, Isfenti; Sinurat, Mangasi; Omar, Khatijah; Susanto, Agus; Ilham, Rico Nur
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5443

Abstract

Abstract— Stock Investment Decision involves both parties, i.e., individuals and organizations. The decision to buy or sell shares determined by attitude, subjective norms, and perceived control. However, three main factors are used to predict stock investment appropriately. In other ways, the value-added in-stock service is essential to investors. It aims to ensure the investors ease to use for gaining certainty and increase their trust in shares investment. Also, internet stock trading because it has a positive relationship with the behavioral intentions of stock investors. Also, the intention to behave requires communication interventions, including providing smart equipment, software that can do the calculation, and the availability of large data. We focus only on profit (price) with religion. This study suggests that government support through policies implemented by the government also needs to pay attention to the length of time of observation, both past, and future so that actual measurements can be made accurately.Keywords— Supply Chain Strategy, Stock Investment, Theory Reasoned Action, Planned Theory of Behavior, Investment Decision making.