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Strategi Konten Visual dalam Pemasaran Digital: Studi Kasus Akun Instagram Sorai Merchandise Putriajni, Anyelir Salsabila; Suhendi, Suhendi; Saputra, Nugroho Dwi
DBESTI: Journal of Digital Business and Technology Innovation Vol 2 No 2 (2025): November, 2025
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v2i2.1987

Abstract

Instagram has become a primary platform in visual-based digital marketing strategies. This study aims to analyze the influence of visual design content on the effectiveness of digital marketing on Sorai Official Merchandise's Instagram account. A quantitative method was applied by distributing questionnaires to 129 followers of the account. The data were analyzed through validity and reliability tests, simple linear regression, and partial t-test. The results show that visual design content significantly affects digital marketing effectiveness, with a coefficient of determination (R²) of 55.6% and a significance value of < 0.001, which is under 0.05. Visual elements such as color, typography, illustration, and composition shape audience perception, encourage interaction, and influence purchase decisions. This research highlights the importance of a consistent and appealing visual content strategy to enhance the effectiveness of social media marketing.
Evaluasi Tata Kelola TI pada Sistem Informasi Akademik Menggunakan Cobit 5 (Studi Kasus Sistem Informasi Akademik di STT Terpadu Nurul Fikri) Ahmad Algifari; Nugroho Dwi Saputra; Misna Asqia
DBESTI: Journal of Digital Business and Technology Innovation Vol 3 No 1 (2026): Mei, 2026
Publisher : LPPM STT Terpadu Nurul Fikri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54914/dbesti.v3i1.2133

Abstract

Sekolah Tinggi Teknologi Terpadu Nurul Fikri is a higher education institution that utilizes the Academic Information System (SISKA) to support the efficiency of academic services. Although the system has been implemented, various obstacles are still encountered, including low user understanding, an unfriendly interface, and a lack of socialization. This study aims to evaluate the maturity level of IT governance in SISKA using the COBIT 5 framework, with a focus on the DSS02 domain (Manage Service Requests and Incidents). The research method uses an evaluative mixed-methods approach, involving the distribution of questionnaires to 164 active students and interviews with system administrators. The instruments were developed based on the seven subprocesses within DSS02 and tested for validity and reliability. The results indicate that SISKA is at capability level 3 (Established Process), while the expected level is 4 (Predictable Process), resulting in a GAP of 1. These findings suggest that governance processes are consistent and well-documented, but still require strengthening in monitoring, reporting, data-based evaluation, and improving the quality of system socialization to users.
Pengembangan Sistem Ticketing Berbasis Web Menggunakan Metode Waterfall untuk Manajemen Layanan TI Salwa Az-Zahra Munir; Nugroho Dwi Saputra
TIN: Terapan Informatika Nusantara Vol 7 No 2 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v7i2.10607

Abstract

Systematic service management is crucial for internet service providers. PT Ikhlas Cipta Teknologi faces the problem of decentralized management of customer complaints and service requests due to its reliance solely on the WhatsApp instant messaging app. This practice often leads to missed reports, loss of problem resolution records, and unmeasurable technician handling times. The objective of this research is to design and build a web-based internal Ticketing Information System tailored to the company's operational needs to address these issues. The system was developed using the Waterfall method, utilizing the Next.js framework, and the MongoDB Atlas database. The proposed solution includes digitizing complaints into structured tickets, a deadline monitoring mechanism through a Service Level Agreement (SLA), and a four-level escalation flow: Customer Service, Helpdesk, Network Operation Center (NOC), and Super NOC. Black Box Testing evaluation results demonstrated that all system functionality ran smoothly. Furthermore, the results of the feasibility test from end users through User Acceptance Testing (UAT) recorded a percentage of 93.6%. This figure indicates a very good level of system acceptance. The implementation of this system is able to improve the management of complaints or customer service requests by converting reports into structured data, providing a more transparent handling history, and monitoring resolution times accurately, thereby supporting the improvement of the company's operational effectiveness. The research contributes by integrating Service Level Agreements (SLAs), Role-Based Access Control (RBAC), and a four-tier escalation mechanism into a web-based internal ticketing system, facilitating more structured incident management within an ISP environment.
Pengembangan Sistem Incident Management Web Menggunakan Waterfall Berdasarkan ITIL 4 untuk Meningkatkan Layanan TI Kampus Muhamad Yafie Akmal; Nugroho Dwi Saputra
TIN: Terapan Informatika Nusantara Vol 7 No 2 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v7i2.10608

Abstract

Information technology (IT) services in higher education require consistent and standardized incident management; however, the Incident Management practices at the Information Technology and System Institute (LTSI) of STT Terpadu Nurul Fikri remain suboptimal. This is caused by inconsistent documentation and the absence of standards for incident logging, classification, and prioritization, resulting in an unstructured resolution process. This research aims to implement IT Service Management (ITSM) based on the ITIL 4 framework, particularly the Incident Management practice, to improve the quality of IT services at LTSI STT Terpadu Nurul Fikri. This study employed the Action Research method integrated with the Waterfall method for its software development. Data collection techniques included interviews, observation, and documentation studies, which were then analyzed using Gap Analysis and the Miles, Huberman, and Saldaña qualitative data analysis model. The results of the needs analysis were implemented into an Incident Management system built on the Laravel 12 framework. The system was subsequently evaluated through Black Box Testing and User Acceptance Testing (UAT) involving LTSI Admins and the academic community. The findings indicate that the implementation of ITIL 4 Incident Management produced a more structured service process through automated ticket logging, prioritization, resolution-status monitoring, and the establishment of a Knowledge Base/Known Error Database (KEDB). This is evidenced by the system functionality testing (Black Box Testing) achieving a 100% success rate, and the user acceptance testing (UAT) obtaining a 100% feasibility score, proving that the developed system is capable of enhancing IT service governance on campus.