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All Journal Jurnal EMT KITA Jurnal Sains Sosio Humaniora ProBisnis : Jurnal Manajemen Journal of Artificial Intelligence and Digital Business Technopreneurship and Educational Development Review (TENDER)
Rosadi, Andri Asoka Sidantara
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Technopreneurship and Educational Development Review (TENDER)

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PSYCHOLOGICAL DYNAMICS IN STIMULATING CREATIVITY AND INNOVATION IN ENTREPRENEURIAL ENVIRONMENTS Purnomo, Yudiyanto Joko; Rosadi, Andri Asoka Sidantara
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 1 (2024): February 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i1.153

Abstract

In the rapidly changing business world, creativity and innovation are foundational to the success of a company, especially in the context of entrepreneurship. The ability to think outside the box, create new solutions, and identify market opportunities are key factors that differentiate successful businesses from those that fail. This research aims to analyze the psychological dynamics in stimulating creativity and innovation in the entrepreneurial environment. The research method used is a qualitative literature review using data from Google Scholar from 2007 to 2024. The study results indicate that psychological dynamics play a crucial role in stimulating creativity and innovation in entrepreneurial environments. Understanding motivation, perception of failure, and supportive work environments are key to creating conditions that enable entrepreneurs to create new value, discover innovative solutions, and bring about significant change. Entrepreneurship requires more than just business knowledge; it also requires sensitivity to the psychological factors influencing creativity and innovation.
Co-Authors Agustin, Yulia Citra Istiqomah, Noni Zahwa Nur Khairunisa, Syopi Syahira Nugraha, Muhammad Sandy Nurfadilah, Meisya Ayu Nurul, Nurul Azizah Aziz Purnomo, Yudiyanto Joko Sari, Ulfa Nurliana