Article Per Year (5 Year)
p-Index From 2021 - 2026
1.873
P-Index
This Author published in this journals
All Journal Jurnal Sains Sosio Humaniora Jurnal Bisnisman : Riset Bisnis dan Manajemen Abdimas Indonesian Journal Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) West Science Social and Humanities Studies JPM Technopreneurship and Educational Development Review (TENDER) PESHUM
Purnomo, Yudiyanto Joko
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
The Role of Innovation and Creativity in Business Management to Enhance SME Economy in the Creative Industry Ratna; Purnomo, Yudiyanto Joko; Sutrisno
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1473

Abstract

SMEs are the backbone of Indonesia's economy, contributing significantly to employment and the Gross Domestic Product. The creative industry holds immense potential in driving economic growth, especially in the digital era. This research aims to analyze the role of innovation and creativity in business management to enhance SME economy in the creative industry. The research method employed is a literature review using a qualitative approach. Data were gathered from articles published on Google Scholar between 2013 and 2024. The study findings indicate that the creative industry has become one of Indonesia's most dynamic and rapidly growing economic sectors, with Micro, Small, and Medium Enterprises (MSMEs) playing a vital role as engines of local economic growth, innovation sources, and creativity. Innovation and creativity are key to maintaining competitiveness, developing new products and services, and reaching broader markets. Through innovation, SMEs can develop unique and compelling products, enhance operational efficiency through technology adoption, and optimize marketing strategies and branding. Creativity in product design and customer experience is crucial for attracting consumer interest and distinguishing oneself from competitors
Measuring Human Resource Engagement in Information Security Practices in Technology-Based Business Contexts Purnomo, Yudiyanto Joko
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): March 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.152

Abstract

Many businesses are currently transitioning to digital models, relying on information technology to store, manage, and process critical information. However, with increased technology usage, threats to information security are also on the rise. This research aims to measure the engagement of human resources in information security practices in the context of technology-based businesses. The research method employed is a qualitative literature review aimed at investigating various perspectives, approaches, and findings related to human resource engagement in information security practices in technology-based business contexts. Data for this literature review were obtained through searching scholarly articles using the Google Scholar search engine, spanning from 2006 to 2023. The study findings indicate that in the continuously evolving digital era, human resource engagement in information security practices is crucial for the success and sustainability of technology-based businesses. This responsibility extends beyond the IT department and involves collective responsibility throughout the organization. Measuring this engagement requires a holistic approach involving management, operational levels, and corporate culture.
The Influence of SIMPEG and Transformational Leadership on Performance at the Marine Geological Survey and Mapping Center in Bandung City Purnomo, Yudiyanto Joko; Puteri, Siskia Lestari
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.192

Abstract

The research aims to explore and analyze the impact of Human Resource Management Information Systems and Transformational Leadership on Employee Performance at the Marine Geological Survey and Mapping Agency in Bandung. The study employs descriptive and associative research methods. The population comprises Civil Servants working at the Marine Geological Survey and Mapping Agency in Bandung, with a saturated sample of 89 individuals. Data collection involves distributing primary data through questionnaires and utilizing secondary data. The data analysis employs multiple linear regression analysis. The independent variables are HRMIS and Transformational Leadership, while the dependent variable is Employee Performance at the Marine Geological Survey and Mapping Agency in Bandung, West Java. The research instruments underwent validity, reliability, normality, multicollinearity, autocorrelation, and heteroscedasticity tests. Empirical findings indicate that Transformational Leadership significantly influences Employee Performance at the Marine Geological Survey and Mapping Agency in Bandung. The study suggests that leaders at the agency should consider employee perceptions to enhance overall performance through optimized HRMIS implementation. Additionally, leaders should adopt transformational leadership styles to effectively communicate policy changes from central authorities to employees.
Strategi Manajemen Keuangan untuk Usaha Mikro: Pendekatan Pengabdian Masyarakat dalam Meningkatkan Kemandirian Ekonomi Sutarjo, Sutarjo; Rosari, Dini; Purnomo, Yudiyanto Joko; Elshifa, Aria; Aisyah, Siti
Abdimas Indonesian Journal Vol. 5 No. 1 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i1.570

Abstract

The national economy depends on micro, small and medium enterprises (MSMEs). Unfortunately, many people face problems with financial management. This can hinder the progress and sustainability of the business. The purpose of this study is to reveal successful financial management methods. To improve the economic independence of micro-entrepreneurs, we use the community service method. We use a comprehensive and in-depth qualitative approach. We explore the meaning thoroughly through in-depth interviews, participant observation, and document review. Studies show that collaboration can produce extraordinary results. To achieve this goal, do three things. First, manage finances simply and in a targeted manner. Second, provide financial training. Third, provide intensive assistance. This process significantly increases the effectiveness and efficiency of micro-businesses. This is a practical suggestion for community service institutions. With real support, the growth of small and medium enterprises (MSMEs) can move in a brighter direction.
Redefinisi Kepemimpinan dalam MSDM: Studi Bibliometrik Mendalam tentang Kepemimpinan Transformasional, Kecerdasan Emosional, dan Efektivitas Organisasi Haetami, Haetami; Purnomo, Yudiyanto Joko; Jasiyah, Rabiyatul; Soegiarto, Ita; Suharmono, Soni
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.154

Abstract

HRM leadership has evolved significantly in an era of rapid and complex organizational change. This research uses bibliometrics, focusing on transformational leadership, emotional intelligence, and organizational effectiveness. We found key trends, influential authors, research clusters, and emerging themes. This analysis reaffirms the importance of transformational leadership and emotional intelligence. Works from leading scholars such as Bass, Avolio, Goleman, and Guest remain influential. We also identify emerging leadership paradigms, including agile and inclusive models adapted to modern challenges. Interdisciplinary links with psychology, organizational behavior, and technology management highlight the cross-disciplinary nature of HRM leadership research. Collaborative networks and new scholars enrich perspectives and methodologies. Practical implications emphasize the importance of transformational leadership and emotional intelligence for HRM practitioners, advocating for agile and inclusive models. Future research directions include examining the impact of digital transformation on leadership and the critical role of leadership in promoting diversity and inclusion.
Pengaruh Sistem Informasi Sumber Daya Manusia Terhadap Kinerja Pada Pegawai PT Raudah Utama Cianjur Rosadi, Andri Asoka Sidantara; Purnomo, Yudiyanto Joko
Jurnal Sains Sosio Humaniora Vol. 4 No. 2 (2020): Volume 4, Nomor 2, Desember 2020
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v4i2.10865

Abstract

PT Raudah Utama Cianjur adalah sebuah travel agent yang melayani perjalanan dalam dan luar negeri, yang mana PT Raudah Utama Cianjur ini membuka kantor Haji, Umroh, Tour dan Tiket di Kota Cianjur, untuk memenuhi dan memberikan pilihan kepada masyarakat Cianjur dan sekitarnya dalam kebutuhan perjalanan Dinas serta lainnya, dengan konsep dasar melayani dan memuaskan para konsumen yang akan menggunakan jasa travel agent ini. Fenomena yang terjadi pada PT. Raudhah Utama Cianjur adalah . 1). Pelaksanaan sistem informasi SDM telah diaplikasikan dengan baik. 2). Pegawai sudah memahami tata laksana peraturan kerja dengan sistem digital yang telah diberlakukan oleh perusahaan, sehingga kedua belah pihak baik pegawai dan perusahaan mendapatkan manfaat positif dari Sistem Informasi Manajemen Sumber daya Manusia. 3). Pencapaian target rata-rata mencapai hasil yang optimal meskipun dengan beberapa penyimpangan yang tidak terukur menyebabkan target kerja tidak tercapai. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan metode asosiatif.Dalam penelitian ini yang menjadi unit analisis adalah individu, yaitu pegawai PT. Raudah Utama Cianjur. Populasi dari penelitian ini adalah pegawai yang berjumlah 30 Orang. Teknik penarikan sampel dalam penelitian ini menggunakan sensus atau sampling jenuh. metode pengumpulan data ini terdiri dari wawnncara, kuesioner dan observasi.
Pengaruh Budaya Organisasi dan Disiplin Kerja terhadap Kinerja Karyawan pada PT Central Georgett Nusantara Printing Mills Kabupaten Bandung Barat Purnomo, Yudiyanto Joko; Hanisya, Santi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 3: April 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i3.9017

Abstract

Penelitian ini dilakukan terhadap karyawan PT Central Georgette Nusantara Printing Mills yang berlokasi di Kabupaten Bandung Barat. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh budaya organisasi dan disiplin kerja dalam perusahaan terhadap kinerja karyawan, baik secara parsial maupun simultan di PT Central Georgette Nusantara Printing Mills, Kabupaten Bandung Barat. Metode penelitian yang digunakan adalah metode deskriptif dan metode asosiatif. Unit analisis dalam penelitian ini adalah individu, yaitu karyawan tetap di PT Central Georgette Nusantara Printing Mills, Kabupaten Bandung Barat. Penelitian ini menggunakan teknik sampel jenuh karena seluruh anggota populasi dijadikan sampel, yaitu seluruh karyawan tetap PT Central Georgette Nusantara Printing Mills sebanyak 50 responden. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Instrumen penelitian menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Berdasarkan hasil penelitian, ditemukan bahwa terdapat pengaruh, baik secara parsial maupun simultan, dari variabel eksogen (budaya organisasi dan disiplin kerja) terhadap variabel endogen (kinerja karyawan).
Pelatihan Pada Pelaku Usaha Mikro Kecil Menengah untuk Naik Kelas di Kota Cimahi Purnomo, Yudiyanto Joko; Lesmi, Kirana; Martowinangun, Kasino; Priadi, Muhammad Dadi; Pringgandinie, Desty Rara
Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): JULY-JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v3i2.119

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan daya saing pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota Cimahi agar mampu naik kelas, baik dari segi manajerial, pemasaran, maupun pemanfaatan teknologi digital. Pelatihan difokuskan pada peningkatan pengetahuan tentang strategi bisnis, pencatatan keuangan sederhana, akses perizinan dan legalitas usaha, serta pemanfaatan media sosial sebagai sarana promosi dan branding. Metode pelaksanaan kegiatan meliputi penyampaian materi melalui presentasi, diskusi interaktif, dan praktik langsung. Kegiatan pelatihan diikuti oleh 70 UMKM, lokasi kegiatan digedung Techno Park Cimahi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam mengelola usaha secara lebih profesional dan modern. Para peserta menyadari pentingnya penguasan teknologi terutama dalam melakukan pemasaran dan pembuatan legalitas usaha. Dengan adanya pelatihan ini, pelaku UMKM diharapkan mampu mengembangkan usahanya secara berkelanjutan dan siap bersaing di pasar yang lebih luas.
Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms Purnomo, Yudiyanto Joko
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.23

Abstract

In this digital era, technological developments have significantly changed the business paradigm, especially in the e-commerce industry. E-commerce platforms have become one of the main media for many companies to sell their products and services online. However, the increasing number of competitors on e-commerce platforms requires companies to have an effective marketing strategy to increase sales conversion and gain a competitive advantage. The purpose of this research is to analyse and identify effective digital marketing strategies in increasing sales conversion on e-commerce platforms. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. The study results show that in an effort to increase sales conversions on e-commerce platforms, digital marketing strategies play a crucial role. By combining various techniques and tactics, you can achieve successful results in increasing traffic, engagement, and ultimately, sales conversions on your e-commerce platform. Here are the core digital marketing strategies including SEO, content marketing, social media, paid advertising, user experience optimisation, customer reviews and testimonials, content personalisation, video usage, incentives, and car optimisation.
Consumer Behavior Analysis of MSME Products through Social Media Interaction during Eid al-Fitr Celebration Purnomo, Yudiyanto Joko
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.164

Abstract

Eid al-Fitr celebration is a significant moment in the culture and tradition of Muslim society, where the consumption of goods and services increases significantly. During this period, consumers tend to be more open to purchasing products related to the celebration's needs, such as clothing, food, and home decorations. This research aims to delve deeper into how consumer behavior towards MSME products during Eid al-Fitr celebration is influenced by social media interaction. The research method employed is a literature review with a qualitative approach utilizing descriptive analysis. Data used were gathered from academic sources indexed in Google Scholar, spanning from 2015 to 2024. The study's results indicate that in the current digital era, social media interaction plays a crucial role in influencing consumer behavior, especially during Eid al-Fitr celebration. MSMEs have significant opportunities to leverage social media to enhance product visibility and influence consumer purchasing decisions. Consumer behavior analysis suggests that factors such as content type, posting frequency, user interaction, and visual content quality greatly affect consumer interest. Moreover, brand trust and credibility also play a key role in influencing consumer behavior. Interaction between consumers and brands through comments, testimonials, or product reviews also has a significant impact on purchasing decisions. External factors such as market trends, economic conditions, and government policies also influence consumer behavior, necessitating MSMEs to have flexibility in adapting their marketing strategies.
Co-Authors Ausat, Abu Muna Almaududi Darlin, Evalina Desty Rara Pringgandinie Elshifa, Aria Haetami, Haetami Hanisya, Santi Jasiyah, Rabiyatul Kirana Lesmi Martowinangun, Kasino Muhammad Dadi Priadi Nur ‘Azah Puteri, Siskia Lestari Ratna Rosadi, Andri Asoka Sidantara Rosari, Dini Siminto Siti Aisyah Soegiarto, Ita Suharmono, Soni SUTRISNO Titik Haryanti