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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Ni Kadek Mita Ayu Wandari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengelolaan Karakter Green-Behavior Pada Generasi Milenial Dalam Meningkatkan Minat Penggunaan Green-Product Ni Kadek Mita Ayu Wandari; Gede Sri Darma
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 1 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i1.14778

Abstract

This study aims to manage the character of green-behavior for millennial generation in increasing interest in using green-products. This research indicates that how to manage and implement green-behavior characters for millennial generation in increasing interest in using green-products: (1) Green-behavior character is about how to manage the character of the millennial generation to generate interest in using green-products; (2) The character of green-behavior refers to the awareness of the millennial community in Denpasar City to have a high sense of concern of environment; (3) The implementation of the green-behavior character is carried out to help government jointly protect the environment.
Co-Authors Gede Sri Darma