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All Journal Jurnal Entrepreneur dan Manajemen Sains Jurnal Inspirasi Peternakan
Darmawan, Anton
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Veterinary

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PENGARUH BRAND IMAGE DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPATU MEREK CONVERSE (Studi Kasus Masyarakat Kelurahan Sawah Lebar Baru Kota Bengkulu) Darmawan, Anton; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5954

Abstract

This study aims to determine the effect of brand image and lifestyle on purchasing decisions for Converse brand shoes (Case Study of the Community of Sawah Lebar Baru Village, Bengkulu City). This research uses quantitative research methods. The population in this study was the Sawah Lebar Baru Village Community, Bengkulu City, with the sampling method using the Purposive Sampling method. In the implementation of the research, 110 respondents were obtained randomly. In this study using data collection methods by way of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is then processed using an instrument test, analysis of respondents' responses, classic assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing using SPSS 20 Based on the results of multiple linear regression, Y = 4.313 + 0.889 (X_1) + 0.404 (X_2). The coefficient of determination R2 contributes 0.626 or 62.6% to purchasing decisions while the remaining 0.374 or 37.4% is influenced by other variables not included in this research model. The test results have been carried out, it can be seen that the brand image variable is thit> ttable (9.936 > 1.659) and (sig α = 0.000 <0.050), lifestyle variable (X2) is thit > ttable (4.152 > 1.659) and (sig α = 0.000 <0.050), obtained Fcount of 88.691 with a Ftable value of 3.08 namely (88.691 > 3.08) and (sig α = 0.000 <0.050). From the results of data processing, it can be concluded that brand image and lifestyle partially or simultaneously have a positive and significant effect on purchasing decisions. Keywords: brand image, lifestyle, purchase decisio
Pengaruh Sari Buah Naga Merah (Hylocereus polyrhizus.L) Terhadap Kandungan Protein, Karbohidrat dan pH Pada Yoghurt Drink Dengan Starter Komersil Darmawan, Anton; suliasih, Suliasih; Malianti, Lezita
Jurnal Inspirasi Peternakan Vol. 3 No. 2 (2023): Jurnal Inspirasi Peternakan
Publisher : Fakultas Pertanian dan Peternakan Universitas Muhammadiyah Bengkulu

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Abstract

Susu merupakan cairan putih yang keluar dari ambing sapi perah dengan keadaan segar. Penambahan sari buah naga merah terhadap protein merupakan zat gizi yang sangat penting, karena yang paling erat hubungannya dengan proses-proses kehidupan Tujuan penelitian ini adalah untuk mengetahui pengaruh yoghurt drink sari buah naga merah terhadap kandungan protein, karbohidrat dan pH pada yoghurt sari buah naga merah dengan starter komersil. Penelitian dilakukan dengan menggunakan Rancangan Acak Lengkap (RAL) dengan 4 perlakuan dan 4 ulangan . Penambahan sari buah naga merah dibuat dengan A = 0%, B = 3%, C = 6% dan D =9%. Parameter yang diamati adalah pH, kandungan karbohidrat dan protein. Hasil penelitian memperlihatkan penambahan sari buah naga merah berpengaruh sangat nyata (P<0.01) terhadap kandungan karbohidrat, protein dan pH. Hasil penelitian dapat disimpulkan bahwa semakin tinggi penggunaan sari buah naga merah digunakan menurunkan nilai pH, dan meingkatkan nilai karbohidrat dan protein. Kata Kunci : Susu, Yoghurt, Sari Buah Naga, Stater Komersil
Co-Authors Arini, Eti Malianti, Lezita Suliasih Suliasih